淄博市羽毛球场馆顾客服务满意度调查研究

发布时间：2018-04-19 22:29

本文选题：淄博市 + 羽毛球场馆　；参考：《上海师范大学》2015年硕士论文

【摘要】：羽毛球场馆是羽毛球运动开展所必须的物质基础,是开展这项运动所必备的硬件设施,良好的基础设施和场馆的优质服务对羽毛球运动市场化的发展,起到积极的推动作用。通过本文的调查研究,试图找出淄博市羽毛球场馆顾客对于球场的不同满意程度及需求,发现其中的问题,并提出相应的解决方案,以便在提高羽毛球场馆消费者的满意度的基础上,为场馆的经营者创造更多的盈利和社会效益,达到双赢的效果。对淄博市羽毛球场馆满意度的调查研究,是以淄博市多所具有一定规模的羽毛球场馆中参与运动的消费人群为调查的主要对象,通过文献资料法、专家访谈法、数理统计法和实地调查法对羽毛球馆的参与运动者的满意度进行了深入的分析,参考CroninTayer和ChangLee对于顾客服务满意的研究成果,设计出了淄博市羽毛球场馆顾客服务满意度研究调查表,建立了简单的服务满意度的评价指标体系,同时运用spss等数据处理方法对淄博市的羽毛场馆关于顾客满意度的指标进行了相关的分析研究。通过对所得数据的分析,得出淄博市羽毛球场馆顾客较高学历、稳定工作的年轻人为主的明显特征以及巨大的潜在消费能力,并通过3.80的综合满意度评分得出淄博市羽毛球场馆顾客对于淄博市羽毛球场馆总体上比较满意,但在球场配套设施中的浴室、更衣室、候场区以及场馆急救人员配备方面有待提高。根据所得到的结论,建议淄博市羽毛球场馆相关经营者增加专业性的急救服务设施,提高浴室及更衣室的普及情况,完善和合理利用候场区设施配备并增加顾客反馈机制,这样一来,既能使得淄博市羽毛球场馆顾客享受到更加专业的、更加高端的羽毛球场馆服务,同时又能为淄博市羽毛球场馆的经营者赢得更多利益,从而促进淄博市羽毛球产业的良性发展。
[Abstract]:Badminton stadiums and gymnasiums are the necessary material basis for the development of badminton and the necessary hardware facilities for the development of badminton sports. The good infrastructure and the excellent service of the stadiums and gymnasiums play a positive role in promoting the development of badminton market. Through the investigation and research in this paper, the author tries to find out the different satisfaction degree and demand of the badminton venue customers for the court in Zibo City, find out the problems, and put forward the corresponding solutions. In order to improve the satisfaction of badminton venues on the basis of consumers, for the venue operators to create more profit and social benefits, to achieve win-win results. The investigation and research on the satisfaction degree of badminton venues in Zibo City is mainly based on the consumers who participate in the sport in many badminton venues of Zibo City, through the method of literature, experts and interviews. The mathematical statistics and field investigation are used to analyze the satisfaction of the participants in the badminton arena, and the results of CroninTayer and ChangLee research on customer service satisfaction are referred to. This paper designs a questionnaire of customer service satisfaction of badminton venues in Zibo city, and establishes a simple evaluation index system of service satisfaction. At the same time, using spss and other data processing methods, the index of customer satisfaction of feather venues in Zibo is analyzed and studied. Through the analysis of the obtained data, we can draw the conclusion that the customers of the badminton venues in Zibo have higher education, the young people who work stably mainly have the obvious characteristics and the huge potential consumption ability. And through the comprehensive satisfaction rating of 3.80, Zibo badminton venue customers are generally satisfied with Zibo badminton venue, but in the stadium facilities in the bathroom, changing room, Waiting area and venue emergency personnel need to be improved. According to the conclusions, it is suggested that the operators of badminton venues in Zibo should increase the professional emergency service facilities, improve the popularity of bathrooms and dressing rooms, improve and rationally utilize the facilities in the waiting area and increase the customer feedback mechanism. In this way, it will not only enable customers of badminton venues in Zibo City to enjoy more professional and high-end badminton venue services, but also win more benefits for the operators of badminton venues in Zibo City. So as to promote the healthy development of Zibo badminton industry.
【学位授予单位】：上海师范大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：G847

【参考文献】