北碚区老年人体育消费现状及对策研究

发布时间：2018-05-03 19:52

本文选题：北碚区 + 老年人　；参考：《西南大学》2017年硕士论文

【摘要】：21世纪以来,我国已经进入老龄化社会,据预计到2050年老年人口将达到全国人口的三分之一。根据重庆市老龄化委员会得知:到目前为止,重庆60岁以上老年人口已经超过465万人,占全市总人口的15%;可根据北碚区老龄化委员会得知:北碚区老龄化趋势更加明显,60岁以上的老年人口共11.27万人,已占全区总人口的17.13%,严重高于全市老龄化水平。因此对北碚区老年人体育消费进行调查分析具有一定的研究价值。笔者通过文献资料法,问卷调查法,数据统计法,对北碚区老年人体育消费的现状及老年人体育消费的影响因素进行调查分析,发现北碚区老年人体育消费的特征以及在体育消费中存在的问题,以此提出相应的对策,希望可以为老年人身心健康的发展以及老年体育消费市场的发展提供一些参考。通过调查研究得出的结论如下:北碚区老年人的体育消费意识存在较大差异;北碚区老年人的体育消费动机多元化;北碚区老年人的体育消费行为比较单一化;北碚区老年人的体育消费后满意度不高;影响北碚区老年人的体育消费因素是多方面共同作用的结果。根据以上结论,提出了以下建议:(1)加大宣传力度,培养消费意识,鼓励适度的体育消费。(2)政府计划修建实用、方便和廉价的健身场所,以刺激消费潜力(3)提高实物型消费品的质量和档次,增加观赏型和信息型体育消费的宣传力度(4)加强对社区体育指导员的培养力度,为老年人体育消费提供专业指导。(5)提高老年人法律意识,用法律武器维护自己的合法权益。(6)规范老年人体育消费市场,为老年人提供一个良好的消费坏境。研究目的:调查和了解北碚区老年人体育消费现状,发现老年人体育消费市场出现的问题,为重庆市老年人体育发展和相关政策的制定提供科学依据;为企业开发老年人体育产品、改善体育消费服务市场提供参考。研究意义:(1)促进老年体育产业发展,以促进银发经济的形成。(2)促进老年人体育市场的发展,实现老年人健身和商业价值双赢的局面。(3)有利于体育企业制定相应的营销组合策略,提升竞争力。
[Abstract]:Since the 21st century, China has entered an aging society, it is estimated that by 2050, the elderly population will reach 1/3 of the national population. According to the Chongqing Municipal Commission on Aging, so far, the number of elderly people over 60 years of age in Chongqing has exceeded 4.65 million. According to the Committee on Aging of Beibei District, the aging trend of Beibei District is more obvious. There are 112700 people aged over 60 years old, which accounts for 17.13% of the total population in Beibei District, which is seriously higher than the aging level of the whole city. Therefore, it has certain research value to investigate and analyze the sports consumption of the elderly in Beibei district. Based on the methods of literature, questionnaire and statistics, the author investigated and analyzed the current situation of sports consumption of the elderly in Beibei district and the influencing factors of the sports consumption of the elderly. This paper finds out the characteristics of the sports consumption of the elderly in Beibei district and the problems existing in the sports consumption, and puts forward the corresponding countermeasures, hoping to provide some references for the development of the physical and mental health of the elderly and the development of the sports consumption market for the elderly. The conclusions obtained from the investigation are as follows: the sports consumption consciousness of the elderly in Beibei district is quite different; the sports consumption motivation of the elderly in Beibei district is diversified; the sports consumption behavior of the elderly in Beibei district is relatively simple; The satisfaction degree of the elderly in Beibei district after sports consumption is not high, and the factors affecting the sports consumption of the elderly in Beibei district are the result of the joint action of many aspects. Based on the above conclusions, the following suggestions are put forward: 1) increase propaganda, cultivate consumption awareness, encourage moderate sports consumption.) the government plans to build practical, convenient and cheap fitness places. In order to stimulate consumption potential (3) to improve the quality and grade of real type consumer goods, to increase the publicity of ornamental and informational sports consumption. 4) to strengthen the training of community sports instructors. To provide professional guidance for the elderly sports consumption. 5) to improve the legal awareness of the elderly, to maintain their legal rights and interests with legal weapons. 6) to standardize the sports consumption market for the elderly, and to provide a good consumption environment for the elderly. Objective: to investigate and understand the current situation of sports consumption of the elderly in Beibei District, and to find out the problems in the sports consumption market of the elderly so as to provide scientific basis for the development of sports for the elderly in Chongqing and the formulation of related policies. For the enterprise to develop sports products for the elderly, improve the sports consumption service market to provide reference. Research significance: 1) promote the development of sports industry for the aged, promote the formation of silver hair economy, promote the development of the sports market for the elderly, and realize the win-win situation of the fitness and commercial value of the elderly. Enhance competitiveness.
【学位授予单位】：西南大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G80-05

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