从社会经济发展史视角解析现代体育用品业的演变

发布时间：2018-05-04 07:17

本文选题：体育用品业 + 社会经济　；参考：《北京体育大学学报》2017年07期

【摘要】：现代体育用品业的发展涉及品牌、市场以及文化等多层次的内容,主要运用文献资料法、案例分析法及相关数据与理论分析相结合,从社会经济发展史的角度解析现代体育用品业的发展脉络,整体把握行业的发展逻辑以及当前的发展特性。研究结果:现代体育用品业的发展经历具有3个阶段性特征,即工业化产业革命推动体育用品业的兴起;商业化体育推动体育用品业的发展;全球化经济时期体育用品业的大繁荣,但存着对生产者的剥削和体育消费者的异化。当前我国体育用品行业需结合《国务院关于加快发展体育产业促进体育消费的若干意见》,从提高自主创新能力,重视体育产业内的人才培养,借力政策推动体育产业结构升级几个方面做出选择和改变。
[Abstract]:The development of modern sporting goods industry involves many levels of content such as brand, market and culture. It mainly uses literature, case analysis and related data and theoretical analysis to analyze the development of modern sporting goods industry from the perspective of the history of social and economic development, and to grasp the development logic of the industry and the current development. Research results: the development of modern sporting goods industry has 3 stages of development, namely, the industrialization of industrial revolution to promote the rise of sporting goods industry, commercial sports to promote the development of sporting goods industry, the prosperity of sports goods industry in the period of globalization, but the exploitation of the producers and the alienation of sports consumers. The sports goods industry needs to combine the opinions of the State Council on accelerating the development of sports industry to promote sports consumption. It should be selected and changed from the aspects of improving the ability of independent innovation, attaching importance to the training of talents in the sports industry, and promoting the upgrading of sports industry structure by the policy of borrowing force.

【作者单位】：北京联合大学;中国人民大学;北京体育大学;
【基金】：国家社会科学基金项目(项目批准号:12CTY020)
【分类号】：G80-05

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