北京市青少年业余足球俱乐部现状调查及发展对策研究

发布时间：2018-05-05 07:21

本文选题：足球 + 青少年体育　；参考：《北京体育大学》2017年硕士论文

【摘要】：自《中国足球改革发展总体方案》颁布以来,北京市青少年足球俱乐部如雨后春笋一般纷纷走向市场,然而,由于市场进入的门槛低,青少年足球俱乐部的服务质量、教学水平良莠不齐,青少年足球俱乐部需要不断与时俱进,而如何发展是现今面对的问题之一。本文主要采用了资料分析法、问卷调查法、文献资料法、实地考察法等研究方法。对北京市12家营利型青少年足球俱乐部进行了深入的调查研究,了解了其俱乐部目前在发展现状、师资力量、学员、训练时间、训练场地等的现状,发现了青少年足球俱乐部在发展中所遇到的不足,得出以下结论:1.北京市青少年业余足球俱乐部的投资主体呈多元化发展趋势,以私有经济为主体,多种经济成分并存的经济结构已经在北京市青少年足球市场逐步建立。2.北京市青少年足球俱乐部发展较快,但区域分布不均匀,出现了经济发达地区,多个足球俱乐部设立培训点,足球气氛浓厚,不利于区域俱乐部的合理发展。3.北京市青少年业余足球俱乐部经营管理人员文化程度较高,对俱乐部的发展有自己的经营理念;北京市青少年足球俱乐部的教练员年龄主要集中在20-30岁,教练员年龄结构合理,且具有较高的学历和专业性,但是缺乏执教经验。足球教练员基本都拥有行业机构的认证证书,对资深教练的教练员需求较大,足球教练员的课时收入较高,且外教普遍高于中教。4.北京市青少年业余足球俱乐部的男性学员明显高于女性成员,从年龄结构来看,主要集中在4-9岁,从其家庭收入与体育项目投入来看,家庭收入稳定,收入水平位于北京市收入的中等水平,学员参与足球俱乐部动机为强身健体和培养性格、兴趣爱好,而影响学员参与足球俱乐部的因素主要有培训位置和师资力量。5.北京市青少年业余足球俱乐部的线上平台已经形成规模,但平台的可操作性不强,访问量低,创新性不够,难以吸引会员的加入;其医疗保障仅有基本的医疗箱,对医疗救助的知识不够,需完善青少年医疗服务与保障;北京市青少年足球俱乐部规章制度不全面,且可操作性不强,对俱乐部日常管理的指导作用不明显。大部分足球俱乐部管理者产生方式不够科学、合理;俱乐部的教学大纲近几年在创新度上有所提高有待加强,在教学设计上应将中外教案融合、统一中外教教学大纲;北京市青少年业余足球俱乐部的场地资源较往年有增多,但仍然呈现出费用高、可选择性少的态势。
[Abstract]:Since the promulgation of the "General Plan for the Reform and Development of Chinese Football", the youth football clubs in Beijing have sprung up one after another. However, due to the low barriers to entry in the market, the service quality of the youth football clubs has been improved. The teaching level is mixed, youth football clubs need to keep pace with the times, and how to develop is one of the problems. This paper mainly adopts the methods of data analysis, questionnaire survey, literature research, field investigation and so on. In this paper, 12 profit-making youth football clubs in Beijing were investigated and studied, and the current situation of their clubs' development, teachers, trainees, training time, training sites and so on was understood. Found the youth football club in the development of the shortcomings encountered, come to the following conclusion: 1. The investment subject of Beijing Youth Amateur Football Club has a diversified development trend. The economic structure with private economy as the main body and coexistence of various economic elements has been gradually established in the Beijing Youth Football Market. The development of juvenile football clubs in Beijing is fast, but the regional distribution is not even. There are developed regions, many football clubs have set up training points, and the football atmosphere is strong, which is not conducive to the rational development of regional clubs. The management staff of Beijing Youth Amateur Football Club have a high level of education and have their own management ideas for the development of the club. The age of the coaches of Beijing Youth Football Club is mainly 20-30 years old, and the age structure of coaches is reasonable. And has a high degree of education and professional, but lack of teaching experience. Football coaches basically have the certification certificate of industry organizations, the coaches of senior coaches need more, football coaches have a higher class income, and the foreign teachers are generally higher than the middle school. 4. The male cadets of the Beijing Youth Amateur Football Club are obviously higher than the female members. In terms of the age structure, they are mainly concentrated in the 4-9 years old. From the perspective of their family income and sports investment, the family income is stable. The income level lies in the middle level of Beijing's income, students' motivation to participate in football club is to strengthen their health and cultivate their character, and their interests and hobbies, while the main factors that affect their participation in football club are the training position and teachers' strength. The online platform of Beijing Youth Amateur Football Club has formed on a large scale, but its operability is not strong, its traffic is low, its innovation is not enough, it is difficult to attract its members to join; its medical security has only basic medical kits. The rules and regulations of Beijing Youth Football Club are not comprehensive, and the operation is not strong, and the guidance to the daily management of the club is not obvious. Most of the managers of football clubs are not scientific and reasonable, the teaching syllabus of the club needs to be strengthened in the degree of innovation in recent years, and the teaching plan of Chinese and foreign countries should be integrated in the teaching design, and the teaching syllabus of Chinese and foreign teachers should be unified. The site resources of Beijing Youth Amateur Football Club are more than those of previous years, but they still present a trend of high cost and less selectivity.
【学位授予单位】：北京体育大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G843

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