石家庄市商业健身俱乐部薪酬结构的研究

发布时间：2018-05-06 15:50

本文选题：石家庄市 + 商业性健身俱乐部　；参考：《河北师范大学》2017年硕士论文

【摘要】：随着2015年12月国务院出台的《关于加快发展体育产业促进体育消费的若干意见》,我国健身行业迎来了发展的春天,各种社会资本也纷纷进军体育产业,包括健身行业。各商业性健身俱乐部也如雨后春笋般纷纷建立,健身行业的竞争日益激烈。而这种竞争的核心就表现在企业对于人才的占有和保留方面。未来的竞争就是人才的竞争,人才是企业经营发展过程中最重要的资源和竞争力。而企业的薪酬结构往往直接影响着企业对于人才的吸引、储备和保留。但是目前石家庄市商业性健身俱乐部的薪酬结构却存在着一定的问题,这些问题的存在不但制约着企业的发展,更不利于石家庄市健身行业的整体发展。本研究运用文献资料法、问卷调查法、访谈法、数理统计法和逻辑分析法等研究方法,对石家庄市商业性健身俱乐部的薪酬结构现状进行了调查和分析,总结目前石家庄市商业性健身俱乐部的薪酬结构中存在的主要问题,并根据石家庄市健身行业发展现状对薪酬结构提出了改革和完善的建议。结论如下:第一,石家庄市商业性健身俱乐部会籍顾问和私人教练的薪酬采取的是基本工资+提成+福利的“低底薪高提成”的方式。而客服的薪酬来源主要是基本工资。各个俱乐部会籍、私人教练和客服的底薪和提成各有不同,对于他们的绩效考核也没有一个较为科学和规范的标准。新兴健身俱乐部为了迅速吸引人才,促进企业发展,对于会籍、私人教练和客服的提成和奖励比例略高于时间长的健身俱乐部。第二,石家庄市商业性健身俱乐部的薪酬结构中,会籍对基本工资、绩效和福利的设置较为不满意;对提成的满意度相对较高;私人教练对基本工资的满意度较高,对绩效和福利的满意度较低;客服对基本工资、绩效和福利的满意度较低。第三,目前石家庄市商业性健身俱乐部的薪酬制度还很不完善,对于有关薪酬的各个部分的规定还不够明确和具体。俱乐部薪酬制度和政策的执行情况也不容乐观,部分俱乐部的薪酬管理制度相对较为混乱,执行情况较差,工资随意性较大,奖惩的标准不够量化。建议:第一,完善会籍系列薪资构成,增加技术薪资、年功奖、全勤奖;第二,完善客服系列薪资构成,增加会员服务满意度考核;第三,私教系列薪资结构中,增加对私教岗位授课数量和授课质量的考核,避免造成俱乐部大量课程积压的现象;第四,在健身俱乐部的薪酬结构中,在保证国家的法定福利同时,尽可能增加其他福利项目,如交通、通讯、饮食、培训、五险一金等等。
[Abstract]:With the opinions of the State Council on accelerating the development of sports industry and promoting sports consumption in December 2015, China's fitness industry has entered the spring of development. All kinds of social capital have also entered the sports industry, including the fitness industry. All commercial fitness clubs have been springing up like bamboo shoots after the rain, and the competition in the fitness industry is increasingly competitive. The core of this competition is in the possession and retention of the talents. The future competition is the competition of talents. The talent is the most important resource and competitiveness in the process of business development. The salary structure of the enterprise often directly affects the attracting, reserve and reservation of the talents. There are some problems in the salary structure of the commercial fitness clubs in Zhuang City. The existence of these problems not only restricts the development of the enterprises, but also is not conducive to the overall development of the fitness industry in Shijiazhuang. This study uses the methods of literature, questionnaire, interview, mathematical statistics and logical analysis, and so on in Shijiazhuang. The present situation of the salary structure of Commercial Fitness Club is investigated and analyzed, the main problems existing in the salary structure of Shijiazhuang commercial fitness club are summarized, and the reform and perfection of the salary structure are put forward according to the development status of the fitness industry in Shijiazhuang. The conclusions are as follows: first, commercial fitness in Shijiazhuang City The salary of the club membership consultant and the personal trainer is a "low base salary and high raise" way of the basic salary plus the bonus + welfare. The main source of the salary is the basic salary. Each club membership, the personal coach and the customer service are different from the base salary and the promotion. Standard standard. In order to attract talents quickly and promote the development of enterprises, new fitness clubs are slightly higher than fitness clubs for membership, private coaches and customer service. Second, in the salary structure of Shijiazhuang commercial fitness club, the membership is not satisfied with the basic salary, performance and welfare. The satisfaction of the private coach is relatively high, the satisfaction of the private coach to the basic salary is higher, the satisfaction of the performance and the welfare is lower, the satisfaction of the customer service to the basic salary, the performance and the welfare is low. Third, the salary system of the commercial fitness club in Shijiazhuang is not perfect at present, and the provisions about the various parts of the salary are also stipulated. It is not clear and specific. The implementation of the salary system and policy of the club is also not optimistic. The salary management system of some clubs is relatively chaotic, the execution situation is poor, the salary is large and the standard of rewards and punishments is not quantified. Improve the salary structure of the customer service series and increase the assessment of the satisfaction of the members of the service. Third, in the salary structure of the private education series, the assessment of the number of teaching posts and the quality of the teaching will be increased to avoid the backlog of a large number of courses in the club. Fourth, in the salary structure of the fitness club, the legal welfare of the country is guaranteed at the same time, as much as possible. Increase other welfare programs such as transportation, communications, catering, training, five risks, one gold and so on.

【学位授予单位】：河北师范大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G812.17

【相似文献】