南京体育旅游发展与转型路径研究

发布时间：2018-05-17 10:51

本文选题：南京 + 体育旅游　；参考：《南京体育学院》2017年硕士论文

【摘要】：在全面深化改革的大背景下,国务院陆续出台政策措施鼓励和引导体育产业和旅游产业发展,体育与旅游融合发展也迸发出新势头。南京紧握体育旅游转型升级的重要机遇期,将“体育旅游”纳入南京市新业态监测对象(编号NJ01003013),统筹管理南京全域体育旅游。本文通过从理论到现实,从宏观到微观的研究路径,结合文献资料法、专家访谈法、实地考察法、问卷调查法等多种研究方法,对南京体育旅游发展现状展开分析,并根据研究结果从转型思路、发展战略、对策建议三个层面提出了南京体育旅游发展路径。理论上,对国内外研究现状进行了分析,对“体育旅游”等核心概念进行了界定;宏观上,运用PEST分析理论,从优势、机遇、短板三个维度对南京体育旅游发展的大环境展开研判。微观上,借助AIDMA分析理论,从个体感知、个体参与、个体认同三个方面入手,细化为若干问题设计问卷,通过问卷调查了解微观个体的想法。根据理论研究、宏观讨论、微观分析的结果,本文从体育旅游转型思路、发展战略、对策建议三个层面阐述了南京体育旅游的发展路径。转型思路上要紧扣因地制宜,以资源为导向;突显特色,设计项目概念;打造品牌,塑造品牌个性;协调统一,坚持和谐发展四个方面。发展战略上要围绕做大体育旅游的综合圈、做精南京本土特色文化、做好体育节点体系建设、做强体育旅游节庆活动四个方向。发展对策上要从以下六个方面提高,加大政府调控力度,强化政策效能;加快基础设施建设,提升保障能力;优化产业发展环境,提高服务质量;挖掘体育旅游资源,打造精品项目;深入研究地方特质,力推特色资源;培养专业从业人员,打牢发展基础。
[Abstract]:Under the background of deepening the reform in an all-round way, the State Council has successively issued policies and measures to encourage and guide the development of the sports and tourism industries, and the integration of sports and tourism has also burst out a new momentum. Nanjing firmly grasped the important opportunity period of sports tourism transformation and upgrading, and brought "sports tourism" into the monitoring object of Nanjing's new trade pattern (No. NJ0100301313) to manage Nanjing sports tourism as a whole. In this paper, from theory to reality, from macro to micro research path, combined with literature method, expert interview method, field investigation method, questionnaire method and other research methods, this paper analyzes the current situation of sports tourism development in Nanjing. According to the research results, this paper puts forward the development path of Nanjing sports tourism from three aspects: transformation thinking, development strategy, countermeasures and suggestions. In theory, the present research situation at home and abroad is analyzed, and the core concepts such as "sports tourism" are defined. Short board three dimensions of Nanjing sports tourism development of the general environment to start to judge. Microscopically, with the help of AIDMA analysis theory, starting with the three aspects of individual perception, individual participation and individual identity, the questionnaire is designed into a number of questions, and the ideas of micro-individuals are understood through questionnaires. According to the results of theoretical research, macro discussion and micro analysis, this paper expounds the development path of Nanjing sports tourism from three aspects: the train of thought of sports tourism transformation, the development strategy, and the countermeasures and suggestions. The idea of transformation should be closely adapted to local conditions, resource-oriented; highlight characteristics, design project concept; build brand, mold brand personality; coordinate and unify, adhere to the four aspects of harmonious development. In the development strategy, we should focus on the comprehensive circle of sports tourism, improve the local culture of Nanjing, build the sports node system, and strengthen the sports tourism festival activities. The development countermeasures should be improved from the following six aspects: strengthening government regulation and control, strengthening policy effectiveness, speeding up infrastructure construction, enhancing security capacity, optimizing the industrial development environment, improving service quality, excavating sports tourism resources, Create quality projects; in-depth study of local characteristics, push the characteristics of resources; train professionals, lay a solid foundation for development.
【学位授予单位】：南京体育学院
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G80-05

【参考文献】