环鄱阳湖区域自驾游市场开发研究

发布时间：2018-05-21 05:07

本文选题：自驾游 + 环鄱阳湖区域　；参考：《南昌大学》2017年硕士论文

【摘要】：2015年,我国接待国内旅游突破40亿人次,其中自助游人群高达32亿人次,自助游已经成为游客最爱的旅行方式。而自由度最高的自驾游的兴起,无疑将在以后的旅游发展中占据非常重要的地位。自驾游是有组织、有计划,以自驾车为主要交通手段的旅游形式。它不同于传统参团旅游,它在目的地选择,旅游顺序和旅游体验等方面,都可以依据各人的不同需求自己选择定制,即便在出游过程中,也都还存在较大的自由空间。与传统的参团方式相比,无疑更符合现代旅游人群个性化的出游需求。自驾游的产生既和人们日益成熟的旅游观念有关,同时,随着社会经济的发展,人们可支配的闲暇时间的增多以及私家车保有量的增加,自驾游在旅游资源异常丰富的环鄱阳湖区域的发展潜力十分巨大。目前,自驾游目前在环鄱阳湖区域还处于萌芽阶段,9成以上的自驾游活动是由旅游者自己发起的,汽车俱乐部、自驾车联盟等组织在自驾游活动中的组织参与度还很小,自驾游产品还非常匮乏。旅游经营者如何整合环鄱阳湖区域的旅游资源、推出满足市场需求的自驾游产品、拟定合理的营销计划,当地政府如何主导或引导区域内旅游设施的建设、制定相应的旅游政策,以及如何对目标旅游市场进行可持续性的定位,科学引导环鄱阳湖区域自驾游市场的发展,都将是环鄱阳湖区域自驾游市场开发的重要研究内容。
[Abstract]:In 2015, China received more than 4 billion domestic tourists, of which 3.2 billion were self-help tourists. Self-help tours have become a favorite way of traveling. And the rise of the highest degree of freedom travel will undoubtedly occupy a very important position in the future tourism development. Self-driving travel is an organized, planned, self-driving means of travel as the main means of travel. It is different from the traditional group tourism. It can be customized according to the different needs of each person in the aspects of destination choice, travel order and tourism experience. Even in the process of traveling, there is still a large free space. Compared with the traditional reference group, it is undoubtedly more suitable for the individualized travel needs of the modern tourist population. The emergence of self-driving travel is not only related to people's increasingly mature concept of tourism, but also with the development of social economy, the increase of leisure time available to people and the increase of private car ownership. The development potential of self-driving tour in Poyang Lake region, which is rich in tourism resources, is very great. At present, more than 90% of the self-driving activities in the Poyang Lake region are initiated by tourists themselves. Organizations such as car clubs and self-driving federations are still very small in their participation in self-driving activities. Self-driving travel products are also very scarce. How do tourism operators integrate tourism resources around Poyang Lake, launch self-driving tourism products to meet market demand, draw up reasonable marketing plans, and how local governments lead or guide the construction of tourism facilities in the region, Making corresponding tourism policy, how to position the target tourism market sustainably, and how to scientifically guide the development of self-driving travel market around Poyang Lake will be the important research contents of self-driving tourism market development in Poyang Lake region.
【学位授予单位】：南昌大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G895;F592.7

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