美国路跑赛事发展特征、问题及启示

发布时间：2018-05-26 03:13

本文选题：路跑赛事 + 美国　；参考：《中国体育科技》2017年03期

【摘要】：以马拉松为代表的路跑赛事已经成为美国大众体育的重要部分,创造了可观的产业规模,对中国路跑赛事发展具有借鉴意义。运用文献资料调研、案例分析、访谈等方法,从路跑赛事的项目分布、人群结构、种类与内容、产业链、辐射范围等方面,分析美国路跑赛事的发展特征。研究认为,美国路跑赛事面临的主要问题是完赛人数的回落,行业竞争和不当行为的冲击,恐怖袭击和极端天气的隐患。对中国路跑赛事的借鉴与展望:促进路跑赛事与节日庆典的融合,以多样化赛事促进跑步文化形成;精准定位消费人群,延伸相关产业链;发展特色赛事,以精品赛事带动行业发展;增强紧急事件预防和应对能力,加紧解决环境污染问题;充分利用社交媒体,建立路跑赛事数据库。
[Abstract]:The road race, represented by marathon, has become an important part of American mass sports, which has created a considerable industrial scale and has reference significance for the development of Chinese road race. By using the methods of literature investigation, case study and interview, this paper analyzes the development characteristics of American road race from the aspects of project distribution, crowd structure, category and content, industrial chain, radiation range, and so on. The study believes that the main problems facing U.S. road races are the decline in the number of race finalists, the impact of industry competition and misconduct, terrorist attacks and the dangers of extreme weather. Reference and Prospect for China Road running events: to promote the integration of road racing events and festival celebrations, to promote the formation of running culture with diversified events; to accurately locate the consumer population, to extend the related industrial chain; to develop characteristic events, To promote the development of the industry with quality events; to enhance the ability of emergency prevention and response, to step up efforts to solve environmental pollution problems; to make full use of social media, and to establish a database of race events.
【作者单位】：清华大学体育部;
【分类号】：G822

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