黑龙江省体育主体产业发展现状与对策研究

发布时间：2018-05-26 11:17

本文选题：黑龙江省 + 体育主体产业　；参考：《哈尔滨体育学院》2015年硕士论文

【摘要】：体育是社会发展与人类文明进步的一个重要媒介。这几年,在黑龙江省不断发展的同时,公民的社会发展和生活质量,黑龙江体育产业的科学发展观的指导下,人民的健康水平的提高为根本的前提下,体育产品以及体育产业飞速发展。正是这样的一个新兴产业在黑龙江省以至全国的经济发展中扮演着重要的角色。认识和把握体育主体产业,选择和培育体育主体产业,使之能带动相关产业,对促进黑龙江省区域内体育事业以及经济和社会的可持续发展都具有重要的意义。本文着眼于对这一产业发展的具体细节以黑龙江省体育产业现状作为研究对象,进行细致的调查分析,最后提出相应建议。本文主要使用文献资料法、观察法、访谈法、逻辑分析法等方法。针对黑龙江省体育产业的主体产业发展现状进行研究分析。分析表明:1.黑龙江省经济水平较落后,体育人口属于体育产品服务的主体,以及体育产品主要的消费群,然而体育人口的消费意识和购买力直接影响着体育产业的发展。位于体育产业当中的主体产业,是黑龙江省体育消费的主要部分。2.黑龙江省体育市场的自身服务体系尚不完善。体育产业市场同其他产业一样,完善的体系是培养好的体育产业市场的必要条件。没有好的体制对体育市场的发展会产生负面影响。3.缺乏高素质的生产、经营和管理人才。黑龙江体育产业、优秀的教学人才、体育宣传销售人才、市场营销和市场调查等方面人才稀缺,高级管理人才更是少之又少,这导致黑龙江省体育产业发展较慢。4.体育公共设施和健身场地严重不足。5.黑龙江省体育产业资金不足,投资占比少,资金较为单一。6.黑龙江省政府对体育产业的发展不够重视。建议:1.开发多样化适合的体育娱乐项目拓展体育人口;2.改革管理体制,吸纳民间资本,积极创新体育产业体制;3.加大对体育产业的政策扶持;4.增强体育产业盈利的可持续性;5.大力培养体育产业人才;6.优化体育资源配置和地区体育产业布局。
[Abstract]:Sports is an important medium for the development of society and the progress of human civilization. In recent years, with the continuous development of Heilongjiang Province, the social development of citizens and the quality of life, and the guidance of the scientific development concept of the Heilongjiang sports industry, the improvement of the people's health level is the fundamental premise. Sports products and sports industry are developing rapidly. It is such a new industry in Heilongjiang Province and even the national economic development plays an important role. It is of great significance to understand and grasp the main sports industry, to select and cultivate the sports subject industry, to make it possible to promote the related industries, to promote the sports cause and the sustainable development of economy and society in Heilongjiang Province. This paper focuses on the specific details of the development of this industry, taking the present situation of the sports industry in Heilongjiang Province as the research object, carries on the detailed investigation and analysis, finally puts forward the corresponding suggestions. This article mainly uses the literature method, the observation method, the interview method, the logic analysis method and so on. This paper studies and analyzes the present situation of the development of the main industry of the sports industry in Heilongjiang Province. The analysis shows that: 1. The economic level of Heilongjiang Province is relatively backward, the sports population belongs to the main body of sports products and services, as well as the main consumption group of sports products. However, the consumption consciousness and purchasing power of sports population directly affect the development of sports industry. The main industry, which is located in the sports industry, is the main part of sports consumption in Heilongjiang Province. Heilongjiang Province sports market's own service system is not perfect. Sports industry market is like other industries, perfect system is a necessary condition to cultivate good sports industry market. The absence of a good system can have a negative impact on the development of the sports market. Lack of high-quality production, management and management personnel. Heilongjiang sports industry, excellent teaching personnel, sports marketing and sales personnel, marketing and market research and other aspects of talent scarcity, senior management is rare, which led to the development of sports industry in Heilongjiang Province slow .4. There is a serious shortage of public sports facilities and fitness facilities. Heilongjiang Province sports industry funds are insufficient, the proportion of investment is small, the capital is relatively single. 6. Heilongjiang provincial government does not pay enough attention to the development of sports industry. Suggestion 1. Develop diversified and suitable sports and entertainment projects to expand the sports population. Reform the management system, absorb private capital, and actively innovate the sports industry system. Increase the policy support for the sports industry. Enhance the sustainability of sports industry profitability. Vigorously train sports industry personnel. Optimize the allocation of sports resources and regional sports industry layout.
【学位授予单位】：哈尔滨体育学院
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：G812.7

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