江苏肯帝亚职业篮球俱乐部运营状况与对策研究

发布时间：2018-05-28 17:35

本文选题：篮球 + 职业俱乐部　；参考：《北京体育大学》2017年硕士论文

【摘要】：2015年,江苏肯帝亚集团正式接手江苏男篮,在球队建设方面投入的资金远超以往。本文在对江苏肯帝亚职业篮球俱乐部的运营现状进行实地调查与分析后,找出俱乐部当前存在问题,并进行总结研究,发掘在联赛趋于职业化阶段适合江苏肯帝亚俱乐部自身的发展模式,希望在理论和实践上助力江苏省职业篮球的发展。本文在撰写过程中以江苏肯帝亚职业篮球俱乐部运营状况与对策为研究对象,采用专家访谈法、问卷调查法、比较分析法等多种方法综合研究,解决问题。经过调查研究本文得出的主要结果为:1)中国职业篮球联赛各俱乐部产权组织形式多样,整体运营趋于市场化、职业化,但在部门设置,运营收益方面较国外优秀联赛仍有差距。2)江苏肯帝亚俱乐部产权形式为政企合办性质,在资金投入、硬件设施等方面位于联赛前列,但其部门设置较为简单,权、责、利划分不清,使得其运营体制不适应现代化的职业联赛的要求。3)通过与广东宏远、新疆广汇等优秀俱乐部的对比分析,江苏肯帝亚俱乐部与联赛中优秀俱乐部明显存在一定差距。4)江苏肯帝亚俱乐部在后备人才上资金投入较大但取得收益并不理想;商业运作方面在格局、渠道及手段存在一定问题,多靠母公司财政支持;在外援的选择上倾向于个人得分能力出众的球员,不利于带动球队整体竞技水平的提升。在对江苏肯帝亚俱乐部现阶段运营状况的调查分析后得出以下结论:1)江苏男篮过于重视眼前利益而忽视了对年轻球员的培养,球队梯队建设存在问题。2)江苏省篮管中心在人事管理权和经营权等方面并未将权力完全交给俱乐部,使得俱乐部无法按照市场规律进行运营,造成篮管中心与俱乐部的利益、责任以及权力划分存在矛盾。3)俱乐部现阶段的收益在门票收入方面有显著提高,但是在电视转播、广告赞助、球员转会等渠道的收益并未取得明显改善。4)教练团队整体水平有待提升,并且主教练身兼球员与教练的双重身份不对整个球队及球员工作的开展。
[Abstract]:In 2015, Jiangsu Kentiya Group took over the Jiangsu Men's Basketball team and invested far more money in team building than ever before. After investigating and analyzing the present operating situation of Jiangsu Kendiya Professional Basketball Club, this paper finds out the existing problems of the club, and sums up the research. In order to help Jiangsu professional basketball development in theory and practice, this paper explores the development mode of Jiangsu Kendiya Club in the stage of league becoming professional. In the course of writing, this paper takes the operation status and countermeasures of Jiangsu Kendiya professional basketball club as the research object, adopts the expert interview method, the questionnaire survey method, the comparative analysis method and so on various methods synthetically studies, solves the question. The main results of this paper are: (1) the property rights organizations of the clubs in the China Professional Basketball League are diversified, the overall operation tends to be market-oriented and professionalized, but they are set up in the departments. In terms of operating income, there is still a gap compared with foreign excellent leagues. 2) the property right form of Jiangsu Kendiya Club is the joint property of the government and enterprises, and it is in the forefront of the league in terms of capital investment, hardware facilities, etc., but its department setting up is relatively simple, right, responsibility, etc. The profit division is unclear, which makes its operating system not suitable for the requirements of modern professional leagues. (3) through comparative analysis with Guangdong Hongyuan, Xinjiang Guanghui and other excellent clubs, Jiangsu Kendiya Club obviously has a certain gap with the excellent club in the league. (4) Jiangsu Kendiya Club has a large investment in reserve talents but not an ideal profit; the business operation is in the pattern. There are some problems in the channels and means, which rely on the financial support of the parent company; the choice of foreign aid tends to the players with outstanding individual scoring ability, which is not conducive to the promotion of the overall competitive level of the team. Based on the investigation and analysis of the current operating conditions of the Jiangsu Kendiya Club, the following conclusions can be drawn: (1) Jiangsu Men's Basketball team pays too much attention to immediate interests and neglects the training of young players. There are problems in team echelon construction. 2) Jiangsu basketball management center has not completely handed over the power to the club in terms of personnel management right and management right, which makes the club unable to operate in accordance with the market law, resulting in the interests of the basketball management center and the club. There is a contradiction between responsibility and power division. 3) at this stage, the club's income has increased significantly in terms of ticket income, but in television broadcasting, advertising sponsorship, Players transfer and other channels did not achieve significant improvement. 4) the overall level of the coaching team needs to be improved, and the dual identity of both players and coaches does not carry out the work of the whole team and players.
【学位授予单位】：北京体育大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G841

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