现阶段中国职业足球俱乐部地域化特征与问题探析

发布时间：2018-06-05 02:30

本文选题：职业足球俱乐部 + 地域化　；参考：《成都体育学院学报》2017年03期

【摘要】：对我国现阶段职业足球俱乐部地域化状况进行研究,发现存在如下特征:(1)我国职业足球俱乐部地理布局特征表现在东部是我国职业足球俱乐部的首选地域,且在中部布局呈逐渐上升态势。城市分布特征为越发达的城市,职业俱乐部的密度越高。中甲俱乐部发生跨地域迁移,目标为经济发达或者无职业俱乐部地域。(2)以一线队为代表的职业俱乐部内部人文因素的地域性体现不足。(3)以球迷为代表的职业俱乐部外部人文因素地域特征仍需优化。(4)我国职业足球俱乐部品牌的地域性特征展现明显,但是存在部分品牌在地域内的延续性不足的情况。主要存在问题为:地域布局缺乏规划与引导;对于本地域球员培养不足;缺乏本地域球迷为导向的文化建设;在本地域长期打造品牌的意识不足。
[Abstract]:This paper studies the status of regionalization of professional football clubs in our country at present, and finds that there are the following characteristics: 1) the geographical distribution of professional football clubs in China is the first choice of professional football clubs in the east. And in the middle of the layout is gradually rising. The more developed the urban distribution, the higher the density of professional clubs. Cross-regional migration took place in the Chinese club, The goal is developed economy or no professional club region. 2) the regional reflection of the humanistic factors within the professional club represented by the first team is not enough. 3) the regional characteristics of the external humanistic factors of the professional club represented by the fans are still needed. Optimization. 4) the regional characteristics of professional football clubs in China are obvious. However, there is a lack of continuity of some brands in the region. The main problems are: the lack of planning and guidance for the regional layout; the lack of training of local players; the lack of local fans oriented cultural construction; the lack of awareness of long-term brand building in the region.
【作者单位】：首都体育学院;
【基金】：国务院足球改革发展部际联席会议办公室重大约标项目“中国足球实现俱乐部地域化及逐步实现名称非企业化的理论与政策研究”部分研究(2016-9)
【分类号】：G843

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