美国终极格斗锦标赛发展历程、经验及启示

发布时间：2018-06-30 01:09

  本文选题：体育史 + 体育产业　； 参考：《体育文化导刊》2017年12期

【摘要】：运用文献资料法探讨美国终级格斗锦标赛(UFC)发展历程、经验及启示。研究认为,UFC发展经历了四个时期:初创期、完善期、成熟期、鼎盛期。UFC经验:独特的竞技观赏体验,以比赛技术的开放使用、娱乐元素的适度渲染、竞技对抗的真实追求满足观赛需求;卓越的赛事营销策略,以便捷化的PPV观赛、全方位的明星效应、延展性的商品开发实现商业盈利;完善的安全保障措施,以裁判执裁、医学检测、强制措施维护选手安全;健全的人才培养体系,以发掘人才、选手培训、优胜劣汰为赛事输送优质选手。启示:国家层面应完善综合格斗顶层设计;市场层面应形塑综合格斗赛事品牌;社会层面应提供优质格斗健身服务;教育层面应构建专业人才培养体系。
[Abstract]:This paper discusses the development, experience and enlightenment of the final fighting Championship (UFC) in the United States by the method of literature. It is concluded that the development of UFC has experienced four periods: initial period, perfect period, mature period, peak period. UFC experience: unique competitive viewing experience, open use of competition technology, moderate rendering of entertainment elements, The true pursuit of competitive confrontation to meet the needs of the competition; excellent competition marketing strategy to facilitate the PPV viewing, all-round star effect, extended commodity development to achieve commercial profits; perfect security measures to judge, Medical examination, compulsory measures to maintain the safety of athletes; a sound talent training system, to explore talent, player training, survival of the fittest for the transport of high-quality athletes. Inspiration: the top level design of comprehensive combat should be improved at the national level; the market level should be shaped to shape the brand of comprehensive fighting; the social level should provide high-quality fighting fitness services; and the education level should build a professional talent training system.
【作者单位】： 南京师范大学体育科学学院;甘肃民族师范学院体育系;
【基金】：国家社会科学基金青年项目(14CTY014)
【分类号】：G886
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本文编号：2084187