跑步健身类APP的信息传播现状研究

发布时间：2018-07-03 11:27

本文选题：跑步健身类 + APP　；参考：《西安体育学院》2017年硕士论文

【摘要】：科技发展、互联网+、全民健身计划……种种影响下的体育和当代人生活距离越来越近,成为体育传播的趋势和方向。如此,体育、智能手机和移动互联相结合诞生出的跑步健身类APP便有了发展的可能,互联网+体育模式下使得跑步健身类APP应用呈现出雨后春笋般的发展态势。本文通过研究跑步健身类APP信息传播现状,运用文献资料法、参与式观察、逻辑分析法等方法对于跑步健身类APP的传播内容、传播形式进行研究,重点以“咕咚”、“Nike+Running”、“悦跑圈”APP为研究对象,并且通过问卷调查法对跑步健身类APP的使用者的信息使用现状进行分析。跑步健身类APP的出现可以使人们迈出走向健康的脚步,随着的社会和科技的发展跑步健身类APP有了生存沃土。因此,跑步健身类APP的信息传播现状也值得深究。跑步健身类APP的信息传播的现状研究分为传播内容和传播形式。传播内容丰富并呈现着自身特色:1.健身指导内容以运动技巧为主,成为受众优先选择内容;2.健身数据内容针对受众细分,为受众提供健康监测;3.健身渠道内容详细全面,提供赛事、场馆、设备等服务;4.健身辅助内容受欢迎,应用情况不理想;5.健身文化内容带动用户,跑步健身从运动变为互动。而通过数据分析得出以下方面传播形式:1.多类型媒体形式交融,各栏目存在选择差异;2.利用“热点话题”推送,实现多矩阵传播形式;3.UGC双向交互传播,自媒体社群产生意见领袖。通过对跑步健身类APP使用者信息使用现状分析分类出跑步健身类APP使用者的信息使用需求、偏好选择以及设置期待。通过研究此类APP得出如下存在问题:跑步健身类APP信息同质化严重;原创信息没有相应把关人,质量参差不齐;跑步健身类APP缺少女性信息安全设置以及跑步健身类APP无法满足高水平指导。为此,本研究给出相应建议:确定信息内容为王,优化信息分类;严格审核原创信息上传,设置高水平把关人;开发相关女性功能,保障用户信息安全;最后发挥自身优势,创新信息传播方式,旨在更好地引导人们对于健康生活的促进。
[Abstract]:Science and technology development, Internet, national fitness program. Under the influence of sports and contemporary life closer and closer, become the trend and direction of sports communication. In this way, sports, smart phone and mobile interconnection are the birth of running fitness app has the possibility of development, the Internet sports model makes the running fitness application show a springing up trend. In this paper, the current situation of information dissemination of app in running fitness category is studied, and the communication content and form of app in running fitness category are studied by using the methods of literature, participative observation and logical analysis, with emphasis on "goo dong", "Nike running", etc. "Yuet running Circle" app was used as the research object, and the information usage status of app users was analyzed by questionnaire. With the development of society and science and technology, the running fitness app has a fertile ground for survival. Therefore, the running fitness class app information dissemination situation is also worthy of in-depth study. The current situation of information dissemination of running fitness type app is divided into communication content and communication form. The communication is rich in content and presents its own characteristics: 1. Fitness guidance content based on sports skills, become the first choice of the audience content 2. Fitness data content for audience segmentation, for the audience to provide health monitoring. Fitness channel content detailed and comprehensive, provide events, venues, equipment and other services. Fitness auxiliary content is popular, the application is not ideal. Fitness cultural content drives users, running fitness from exercise to interactive. And through the data analysis, the following aspects of the transmission form: 1. Many types of media form blend, each column exists the choice difference 2. Using the "hot topic" push, the multi-matrix propagation form is realized. 3. UGC two-way interactive communication, which produces opinion leaders from the media community. By analyzing the current situation of information use of app users in running fitness category, the information use needs, preference selection and setting expectations of app users in running fitness category were classified. Through the study of this kind of app, the following problems exist: the information of app of running fitness class is homogenized seriously, the original information has no corresponding gatekeeper, and the quality is not uniform; The running fitness app lacks the female information security settings and the running fitness app can not meet the high level of guidance. For this reason, this study gives corresponding suggestions: to determine the content of information as king, to optimize the classification of information; to strictly examine and verify the upload of original information, to set up high-level gatekeepers; to develop relevant female functions to ensure the information security of users; and finally to give full play to its own advantages. Innovative information dissemination means to better guide people to promote healthy life.
【学位授予单位】：西安体育学院
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G80-05

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