河北省高尔夫运动发展现状研究

发布时间：2018-07-28 07:54

【摘要】：高尔夫由最早苏格兰牧羊人在闲暇时打发时间的一个游戏项目,在历经500多年的发展后,已经发展成为紧随足球、网球之后,具有全球重大影响力的“世界第三大体育运动项目”。究其原因可能是因为高尔夫运动将大自然所特有的“蓝天、白云、绿地”等生态元素紧紧融合在一起,让每名运动参与者都可以尽情享受到非凡、独特的运动体验所导致的。随着人类社会的发展需要,高尔夫运动也融进了诸如“商业、竞技、交流”等显著的时代标签。近年来,高尔夫运动的发展更是呈现出产业化的特征。以高尔夫运动为核心,带动了诸如球场建造与管理、高尔夫赛事管理、高尔夫球培训、高尔夫球用品的生产及销售等细分领域,以及房地产、酒店等其他相关行业领域的发展。回顾高尔夫运动在我国的发展历史,从1984年我国的第一个高尔夫球俱乐部建成以来,国内参与高尔夫球的人口数量发生了极速的增长,这在一定程度上也促进了高尔夫球项目在我国的发展。从竞技角度分析,近年来我国也培养出了如张连伟、曾雅妮、冯珊珊等众多具有一定世界影响力的高尔夫运动员。因此,我们可以这样认为,高尔夫球在国内的发展,无论在数量上还是质量上,都取得了明显的发展。与此同时河北省又是我国开展高尔夫运动时间较早的省份之一,凭借着省内独特且丰富的地形地貌条件、良好的自然环境和国家大力度打造京津休闲旅游生态圈等优势特征,为我省日后高尔夫运动可以得到的大力发展,奠定了坚实的基础。本研究以河北省现有的23家高尔夫球俱乐部为研究对象,全面分析高尔夫运动在河北省的发展现状,旨在全面深入的了解河北省高尔夫运动的规模和特征后,立足实际为全面促进高尔夫运动在我省的快速发展,提出相对有针对性的发展建议,以此来谋求实现我省高尔夫运动在发展速度和质量上的同步提升。本文主要采用文献资料法、问卷调查法、访谈法、数理统计等方法进行研究。研究表明,河北省高尔夫运动发展至今主要有以下几方面特征:(1)高尔夫球场的拥有量位居全国前列,但种类单一,地理分布不均匀;(2)高尔夫球场数量虽多,但整体缺乏核心竞争力;(3)俱乐部经营模式以半开放会员制为主,且多依附于房地产行业;(4)高尔夫参与人口仍以拥有高档消费能力,年龄在40——49的私企管理人员为主(5)高尔夫球赛事逐年增多,但赛事资源开发等相关工作还比较落后。因此,本研究在立足于调查结论的相关基础之上,笔者又提出了如下几条具有针对性的建议:(1)结合我省优越的自然、旅游资源优势,统筹协调高尔夫球场合理化布局;(2)立足长远,加强自身内在服务质量提升,从而实现球场核心竞争力的全面提升;(3)加大高尔夫练习场的建设力度,改善企业的经营压力;(4)积极扩宽消费群体,让高尔夫运动回归本源;(5)加强赛事相关的人才培养力度,重视赛事的地位和作用。总体来说,本研究是对河北省高尔夫运动的发展情况所进行的全面调查研究,既做到了从战略角度对高尔夫运动发展现状及趋势的分析,又提出具有相对具有实操价值科学建议,同时也弥补了学者对于河北地区相关研究的不足,因此,对于日后河北省高尔夫运动的可健康持续发展,具有深远的理论意义和现实价值。
[Abstract]:After 500 years of development, golf has developed into a world third major sport after 500 years of development, after 500 years of development. The reason may be that golf is the "blue" of nature. The ecological elements such as the sky, the white clouds, the green space and other ecological elements are tightly integrated, so that every sport participant can enjoy the extraordinary and unique sports experience. With the development of human society, golf is also incorporated into a marked time label such as "business, competition, communication". In recent years, the development of golf At the core, golf is the core of the development of golf course construction and management, golf tournament management, golf training, the production and sales of golf products and other sectors, as well as real estate, hotel and other related industries. Since the completion of the first golf club in China in 1984, the number of domestic participants in golf has been increasing rapidly. This has also promoted the development of golf projects in our country. From the competitive point of view, in recent years, our country has also trained many such as Zhang Lianwei, Ceng Yani, Feng Shanshan and so on. As a golfer with the influence of the world, we can think that the development of golf in China, both in quantity and in quality, has been greatly developed. At the same time, Hebei is one of the provinces in China to carry out golf, with the unique and rich terrain and geomorphic conditions in the province. The advantages of good natural environment and the great efforts of the state to build the ecological circle of Beijing and Tianjin leisure tourism have laid a solid foundation for the vigorous development of golf in Hebei. This study takes 23 golf clubs existing in the province as the research object, and analyzes the development status of golf in Hebei province. The aim of this paper is to fully understand the scale and characteristics of golf in Hebei Province, and to promote the rapid development of golf in our province in order to improve the speed and quality of golf in our province. This paper mainly adopts the literature method. Questionnaire survey method, interview method, mathematical statistics and other methods to study. The research shows that the development of golf in Hebei province has the following characteristics: (1) the possession of golf courses is in the forefront of the country, but the species is single, geographical distribution is uneven; (2) although the number of golf courses is many, but the overall lack of core competitiveness; (3) music The main business model is semi open membership, and it is attached to the real estate industry. (4) golf events are still with high consumption ability and 40 to 49 private managers (5) of golf events are increasing year by year, but the development of competition resources is still relatively backward. Therefore, this research is based on the investigation. On the basis of the related theory, the author also puts forward the following suggestions: (1) combining the superior nature of our province, the advantage of tourism resources, coordinating the rationalization of golf course, and (2) strengthening the internal service quality in the long run, so as to achieve a comprehensive promotion of the core competitiveness of the golf course; (3) increase the golf practice. The construction of the field will improve the management pressure of the enterprise; (4) actively expand the consumer group and let the golf move back to the source; (5) strengthen the training of the related talents and attach importance to the status and role of the events. In general, this study is a comprehensive investigation and Research on the development of golf in Hebei Province, which has achieved both the strategy and the strategy. The analysis of the current situation and trend of the development of golf is made by the angle of view. It also puts forward some scientific suggestions with relatively practical value, and it also makes up for the lack of relevant scholars in Hebei area. Therefore, it has far-reaching theoretical and practical value for the healthy and sustained development of golf in Hebei province.
【学位授予单位】：河北师范大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G849.3

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