体育类网络语言符号传播透视出的形态与趋势研究

发布时间：2018-07-29 07:45

【摘要】：基于传播学和符号学相关理论论述了体育类网络语言符号传播透视出的形态与发展趋势。分别从网络语言和符号传播的传播特征、体育类网络语言符号的发展趋势与体育类网络语言和符号传播过度狂欢带来的弊端与隐患三个方面加以解释和分析。认为:网络语言和符号传播创建了群体传播的新形态,以嘲讽和调侃的方式建构了符号意义上的虚拟狂欢;体育类网络语言符号构建了体育赛事举办期间群体传播形态的网络语言盛景,具体表现为体育类网络语言符号的传播带动了网民参与,提升了体育文化的影响力,推动了体育文化产业的发展;体育类网络语言和符号是对群体情绪、价值观和话语能力的集中反映,去权威化、简洁化、戏谑化和颠覆传统将成为发展趋势。体育类网络语言和符号传播过度狂欢将会带来词汇理解困难和认知差异,带来体育文化的低级化走向,导致运动员价值迷失,在信息报道中极易呈现信息量过载和信息碎片化等隐患。
[Abstract]:Based on the related theories of communication and semiotics, this paper discusses the form and development trend of sports network language symbol communication. This paper explains and analyzes the characteristics of network language and symbol communication, the development trend of sports network language and the disadvantages and hidden dangers brought by excessive carnival of sports network language and symbol communication. It is believed that the network language and symbol communication have created a new form of mass communication and constructed virtual carnival in the sense of symbol by means of ridicule and ridicule. The network language symbol of sports class constructs the network language prosperity of the group communication form during the sports event, which is manifested in that the spread of the network language symbol of the sports class brings the netizens to participate, and promotes the influence of the sports culture. Sports network language and symbol are the concentrated reflection of group emotion, values and discourse ability, deauthorization, succinct, banter and subversion of tradition will become the development trend. Excessive carnival of sports network language and symbol dissemination will bring difficulties in understanding vocabulary and cognitive differences, bring about the lower trend of sports culture, and lead to the loss of athletes' value. In the information report, it is easy to present the hidden trouble such as overload of information and fragmentation of information.
【作者单位】：合肥师范学院体育科学学院;
【分类号】：G80-05

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