符号学视域下花样跳绳文化及传播研究

发布时间：2018-08-07 21:24

【摘要】：花样跳绳项目作为我国古老跳绳运动的新时代产物,要想充分挖掘该项目的文化底蕴,就需要借用现代新兴的方式进行包装和创新,拓宽途径,广为传播,让更多的人认识并了解,最终喜爱并逐步渗透扩散开来,这将是花式跳绳运动推广的理想途径和发展的有利趋势。该研究采用文献资料法、比较研究法、分析法、观察法和逻辑分析法等,大量的搜集相关文献并进行细致地分析和梳理,基本了解了学术界有关该课题的相关研究。在以国内武术项目文化和国外NBA文化为代表的体育项目符号文化前提下,整理并结合花样跳绳项目文化的实际条件进行比较和借鉴,并在该课题研究之初,通过参加花样跳绳各项赛事,观察了解并现场接触,对培训和比赛进行有目的的认识和总结,从而对本论文的研究意义和方向有了一定的认识。花样跳绳符号研究主要分为两方面,一是文化方面,文中借助品牌定位原理寻求和确定项目的最佳定位,从而具有灵活性的对花样跳绳项目文化进行梳理,并对项目文化符号的形态分层、呈现形式和呈现领域进行分析探讨。二是传播方面,对目前流行的智能APP软件LOOP和国内有代表性的花样跳绳官方网站等进行内容的分析,从而在理论上探索花样跳绳网络教学课程的设计要点,方便大众学习和搜寻信息。最终将花样跳绳运动的项目内涵进行符号化运作,即利用符号对其文化进行包装,并融合文化旅游产业,互生共融,探索和挖掘花样跳绳项目自身独特的符号文化。本文主要采用符号学的理论研究方法,在符号学理论的基础上,对全文进行梳理并结合相关方法的归纳和研究,得出以下结论:1.符号学是通过符号的视角看待对象,追寻事物的内在意义。符号是经过一定地时效约定并使用和传递,表达字面之外的意义和价值,感官上分为听觉符号、视觉符号、触觉符号、本体感觉符号和综合感觉符号,其具有花样跳绳文化象征和文化传播的功能与意义。2.符号是花样跳绳文化展示的载体。符号的文化载体性有利于系统的挖掘花样跳绳项目文化的内涵和特色。笔者通过对该项目进行多角度的定位,用符号文化这一线索串联花样跳绳的文化,通过能指来展现其背后的所指,并阐释花样跳绳的符号文化层次、呈现方式和呈现领域几个方面,多角度展现了符号的文化载体性。3.符号是花样跳绳文化的传播介质。符号的文化传播性有利于打造鲜明的项目个性并扩大受众参与度。笔者通过分析信息时代多媒体技术和网络的授课优势,阐释了花样跳绳文化符号传递的过程,对于拓展和广泛传播花样跳绳项目具有非凡的意义,是符号传播性的展现。4.利用符号学能使有关文化且有待完善的学科实现科学化和系统化。花样跳绳可以借助符号学的系统性来梳理,贯穿出一条符号化运作的花样跳绳文化建设路径,并在多产业的融合互助中不断挖掘自身特色,持久的传承下去。
[Abstract]:As the new age product of the ancient rope skipping movement in China, the figure skipping project is the product of the new era of the rope skipping movement in China. In order to fully excavate the cultural details of the project, we need to use modern new ways to carry out packaging and innovation, broaden the way, spread widely, let more people know and understand, and eventually love and spread by step by step, this will be the promotion of fancy rope skipping. The research uses literature, comparative research, analysis, observation and logical analysis. It collects a lot of relevant literature and makes a detailed analysis and combing. It basically understands the related research on this subject in the academic field. It is replaced by the culture of domestic Wushu and the NBA culture of foreign countries. On the basis of the sports symbol culture of the table, it compares and draws lessons from the actual conditions of the culture of pattern skipping rope. At the beginning of the study, through participating in various events of pattern jumping rope, we observe and understand the field contact, carry on the understanding and summary of the training and competition, so as to study the significance of this paper. There are two main aspects in the study of pattern jump rope sign. One is culture. In this paper, the best location of the project is sought and determined with the help of the principle of brand positioning. Analysis and discussion. Two is the analysis of the content of the popular intelligent APP software LOOP and the official website of the representative figure skipping rope, so as to theoretically explore the design points of the pattern skipping network teaching course, which is convenient for the masses to learn and search information. It uses symbol to pack its culture, and combines cultural tourism industry, interacts with each other, and explores and excavate the unique symbol culture of the pattern skipping project. This paper mainly uses the theory of semiotics to study the whole text on the basis of semiotics and combine the related methods. The following conclusions are made: 1. semiotics is to look at objects through the visual angle of symbols and pursue the intrinsic meaning of things. The symbol is a certain time limitation and use and transmission to express the meaning and value of the words. The senses are divided into auditory symbols, visual symbols, tactile symbols, the body sense symbols and comprehensive sensory symbols, and they have patterns of rope skipping. The function and significance of cultural symbol and cultural communication.2. symbol is the carrier of the cultural display of pattern jumping rope. The cultural carrier of the symbol is beneficial to the systematic excavation of the cultural connotation and characteristics of the pattern skipping project. Through the multi angle positioning of the project, the author uses the clue of symbol culture to series the culture of the pattern jump rope, through the ability to refer to the culture of the figure skipping rope. To show the meaning behind it, and to explain the symbolic cultural level of the pattern jump rope, the way of presentation and the field of presentation, and the cultural carrier.3. symbol of the symbol is the media of the culture of the pattern jump rope. The cultural transmission of the symbol is beneficial to create a distinct project personality and expand the participation of the audience. An analysis of the teaching advantages of multimedia technology and network in the information age is made to explain the process of the transfer of cultural symbols in pattern jumping rope. It is of great significance for expanding and spreading pattern skipping projects. It is a manifestation of symbolic communication that.4. uses semiotics to make the related culture and the subject to be perfected to be scientifically and systematized. It can be combed with the systematicness of semiotics to run through a path of cultural construction of symbolic operation, and constantly excavate its own characteristics in the integration and mutual assistance of multi industry, and continue to inherit it for a long time.
【学位授予单位】：西南交通大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G898.1

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