从“恒大模式”看四川金强篮球俱乐部发展模式及对策研究
发布时间：2018-08-15 15:23
【摘要】：四川金强男子篮球队是2013年刚升入CBA的新军,对于登上更大舞台的升班马来说,新赛季面临着各种各样的问题。而俱乐部在球队的第一赛季就花重金请来了吕晓明、前NBA球员哈达迪和在中国执教比较成功的普拉达来增添球队的硬实力。外界对此番做法的看法不禁把现在的四川金强篮球俱乐部比作了篮球界的“恒大”。但是花重金打造的豪华阵容却在自己的首个CBA赛季当中郁郁不得志,这使得俱乐部上下乃至外界球迷都感到十分失望。而广州恒大足球队在短时间内的成功则给四川金强男子篮球俱乐部提供了非常多的研究和比对。文章重点在于分析“恒大模式”的内涵,除了在花重金的基础上,到底还有哪些地方是值得我们学习和探究的。研究采用了文献资料法、逻辑分析法和问卷调查法、专家访谈法,通过计算机文献检索系统,中国期刊网,中文科技期刊数据库等,充分搜集整理文献资料的前提下,对关于中国职业篮球俱乐部的相关理论和研究进行梳理,在此基础上通过分析“恒大模式”所产生的影响与其优缺点来说明四川金强男篮的发展模式以及走向,通过研究反映出问题所产生的本质原因,深层次阐述“恒大模式”所在的足球领域与CBA篮球联赛之间的横向对比分析,在足球领域中提取出对篮球领域有利的共通点,从而推动四川金强篮球乃至中国篮球运动长期健康稳定的发展。文章通过对四川金强篮球俱乐部的现状分析和广州恒大足球俱乐部的研究分析,通过对“恒大模式”的学习和研究,结合四川地区当地的实际情况和特色,提出适合四川金强篮球俱乐部发展的对策和建议。本研究的成果,将对四川金强篮球俱乐部的发展,为我国其他地区的篮球俱乐部提供理论指导与实践参考。从而更好的探寻一条适合四川特色的篮球发展道路,为组织模式的优化配置以及实现可持续发展战略奠定坚实的基础,规范四川竞技体育市场,培育四川体育产业的良性循环,丰富群众的文体生活等。
[Abstract]:The Sichuan Jinqiang men's basketball team is the new army that just entered the CBA in 2013, for the promotion of the bigger stage, the new season faces a variety of problems. And the club spent a lot of money in the first season of the team invited Lu Xiaoming, former NBA player Hadadi and more successful in China Prada to add to the team's hard power. Outside view of this practice can not help but to the current Sichuan Jinqiang basketball club compared to the basketball world, "Evergrande." But the huge amount of money that has been spent on the luxury lineup has been disappointing for the club as well as outside fans during its first CBA season. The success of Guangzhou Evergrande Football team in a short period of time provides a lot of research and comparison for Sichuan Jinqiang Men's Basketball Club. The article focuses on analyzing the connotation of "Evergrande Model", which is worth studying and exploring on the basis of heavy expenditure. The research adopts the methods of literature data, logical analysis and questionnaire investigation, expert interview, computer literature retrieval system, Chinese periodical network, database of Chinese sci-tech periodicals and so on, under the premise of fully collecting and arranging the literature data. On the basis of analyzing the influence of the "Evergrande Model" and its advantages and disadvantages, this paper explains the development model and trend of Sichuan Jinqiang Men's Basketball team. Through the study to reflect the essential reasons of the problem, the horizontal comparative analysis between the soccer field in which the "Evergrande Model" is located and the CBA Basketball League is expounded in order to extract the common points that are beneficial to the basketball field in the football field. Thus promoting the long-term healthy and stable development of Sichuan Jinqiang basketball and even Chinese basketball. Through the analysis of the present situation of Jinqiang basketball club in Sichuan and the research and analysis of Guangzhou Evergrande Football Club, through the study and study of Evergrande Model, the article combines the local conditions and characteristics of Sichuan. The countermeasures and suggestions for the development of Sichuan Jinqiang basketball club are put forward. The results of this study will provide theoretical guidance and practical reference for the development of Sichuan Jinqiang basketball club. In order to better explore a suitable basketball development road with Sichuan characteristics, lay a solid foundation for optimizing the allocation of organization mode and realizing the strategy of sustainable development, standardize the sports market in Sichuan, cultivate the virtuous circle of the sports industry in Sichuan. Enrich the literary and cultural life of the masses, etc.
【学位授予单位】：成都体育学院
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：G841
本文编号：2184615
[Abstract]:The Sichuan Jinqiang men's basketball team is the new army that just entered the CBA in 2013, for the promotion of the bigger stage, the new season faces a variety of problems. And the club spent a lot of money in the first season of the team invited Lu Xiaoming, former NBA player Hadadi and more successful in China Prada to add to the team's hard power. Outside view of this practice can not help but to the current Sichuan Jinqiang basketball club compared to the basketball world, "Evergrande." But the huge amount of money that has been spent on the luxury lineup has been disappointing for the club as well as outside fans during its first CBA season. The success of Guangzhou Evergrande Football team in a short period of time provides a lot of research and comparison for Sichuan Jinqiang Men's Basketball Club. The article focuses on analyzing the connotation of "Evergrande Model", which is worth studying and exploring on the basis of heavy expenditure. The research adopts the methods of literature data, logical analysis and questionnaire investigation, expert interview, computer literature retrieval system, Chinese periodical network, database of Chinese sci-tech periodicals and so on, under the premise of fully collecting and arranging the literature data. On the basis of analyzing the influence of the "Evergrande Model" and its advantages and disadvantages, this paper explains the development model and trend of Sichuan Jinqiang Men's Basketball team. Through the study to reflect the essential reasons of the problem, the horizontal comparative analysis between the soccer field in which the "Evergrande Model" is located and the CBA Basketball League is expounded in order to extract the common points that are beneficial to the basketball field in the football field. Thus promoting the long-term healthy and stable development of Sichuan Jinqiang basketball and even Chinese basketball. Through the analysis of the present situation of Jinqiang basketball club in Sichuan and the research and analysis of Guangzhou Evergrande Football Club, through the study and study of Evergrande Model, the article combines the local conditions and characteristics of Sichuan. The countermeasures and suggestions for the development of Sichuan Jinqiang basketball club are put forward. The results of this study will provide theoretical guidance and practical reference for the development of Sichuan Jinqiang basketball club. In order to better explore a suitable basketball development road with Sichuan characteristics, lay a solid foundation for optimizing the allocation of organization mode and realizing the strategy of sustainable development, standardize the sports market in Sichuan, cultivate the virtuous circle of the sports industry in Sichuan. Enrich the literary and cultural life of the masses, etc.
【学位授予单位】：成都体育学院
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：G841
【共引文献】
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相关硕士学位论文 前5条
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2 吕优珍;广州恒大足球俱乐部发展的研究[D];首都体育学院;2014年
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，本文编号：2184615
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