2016东风雷诺武汉马拉松赛竞赛组织现状分析
发布时间：2018-08-29 17:19
【摘要】：随着全民健身条例的贯彻实施,马拉松已成为全民健身最吸引大众参与的项目之一。2016年,武汉市根据自身条件的制高点,挖掘本地的特色和优势,成功举办了首届武汉马拉松赛。本文采用文献资料法、访谈法、调查法、数理分析法等方法对2016东风雷诺武汉马拉松赛赛前准备期、2016东风雷诺武汉马拉松赛竞赛期、2016东风雷诺武汉马拉松赛竞赛结束期运行组织现状进行研究,对促进武汉市举办马拉松赛的可持续发展具有一定的借鉴意义。结果分析:1、赛事筹备及赛前准备工作:赛事时间安排合理;会徽设计新颖;参赛选手报名火爆;奖金设置吸引参赛选手;最美赛道的设置;领取物品环节条理清晰;比赛限定时间人性化;竞赛项目相对单一;赛前宣传力度大;引资渠道广;政府和社会大力支持。2、赛事竞赛期工作:交通疏导提供安全保障;主流媒体对赛事实时播报;安保措施到位;志愿者服务专业;观众参与度高。3、赛事竞赛结束期工作:如期恢复交通;颁奖仪式顺利;赛后服务到位;完赛率高。结论:1、赛道设置具有地域特点、政府的大力支持、志愿者和当地市民的热情参与为赛事的成功举办提供保障。2、赛事举办成功后,对武汉市经济、旅游业、城市品牌的打造以及全民健身都起到了积极显著的效果。3、赛事的管理者,对市场的开发意识不足,力度都不够。4、赛事宣传取得较大的成就,与国内知名同等类型赛事相比较还存在差距。
[Abstract]:With the implementation of the National Fitness regulations, Marathon has become one of the most popular fitness programs. In 2016, Wuhan excavated the local characteristics and advantages according to its own conditions. The first Wuhan Marathon was successfully held. This paper adopts the methods of literature, interview and investigation. The present situation of the running organization of the 2016 Dongfeng Renault Wuhan Marathon is studied by means of mathematical analysis and other methods in the pre-match preparation period of the 2016 Dongfeng Renault Wuhan Marathon and the 2016 Dongfeng Renault Wuhan Marathon during the ending period of the Dongfeng Renault Wuhan Marathon. It has certain reference significance to promote the sustainable development of Wuhan Marathon. Results: 1, the preparations for the race and the preparatory work before the match: reasonable arrangement of the race time; novel design of the emblem; popular registration of the contestants; prize setting to attract the contestants; setting of the most beautiful track; clear order of the items to be collected; The competition time is humanized; the competition item is relatively single; the propaganda before the competition is great; the channel of attracting investment is wide; the government and the society strongly support .2. the work of the competition period: the traffic dredge provides the safety guarantee; the mainstream media broadcast the match in real time; Security measures in place; professional volunteer service; audience participation. 3. Work at the end of the competition: resume traffic on schedule; award ceremony is smooth; post-match service is in place; finish rate is high Conclusion: 1, the track setting has regional characteristics, the government strongly supports, volunteers and local people participate enthusiastically to provide the guarantee for the successful holding of the race. After the success of the race, the city of Wuhan economy and tourism, Urban brand building and national fitness have played a positive and significant effect. The competition managers, lack of awareness of the development of the market, not enough. 4, the event publicity has made great achievements. There is still a gap in comparison with the same type of events in China.
【学位授予单位】：华中师范大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G822.8
本文编号：2211888
[Abstract]:With the implementation of the National Fitness regulations, Marathon has become one of the most popular fitness programs. In 2016, Wuhan excavated the local characteristics and advantages according to its own conditions. The first Wuhan Marathon was successfully held. This paper adopts the methods of literature, interview and investigation. The present situation of the running organization of the 2016 Dongfeng Renault Wuhan Marathon is studied by means of mathematical analysis and other methods in the pre-match preparation period of the 2016 Dongfeng Renault Wuhan Marathon and the 2016 Dongfeng Renault Wuhan Marathon during the ending period of the Dongfeng Renault Wuhan Marathon. It has certain reference significance to promote the sustainable development of Wuhan Marathon. Results: 1, the preparations for the race and the preparatory work before the match: reasonable arrangement of the race time; novel design of the emblem; popular registration of the contestants; prize setting to attract the contestants; setting of the most beautiful track; clear order of the items to be collected; The competition time is humanized; the competition item is relatively single; the propaganda before the competition is great; the channel of attracting investment is wide; the government and the society strongly support .2. the work of the competition period: the traffic dredge provides the safety guarantee; the mainstream media broadcast the match in real time; Security measures in place; professional volunteer service; audience participation. 3. Work at the end of the competition: resume traffic on schedule; award ceremony is smooth; post-match service is in place; finish rate is high Conclusion: 1, the track setting has regional characteristics, the government strongly supports, volunteers and local people participate enthusiastically to provide the guarantee for the successful holding of the race. After the success of the race, the city of Wuhan economy and tourism, Urban brand building and national fitness have played a positive and significant effect. The competition managers, lack of awareness of the development of the market, not enough. 4, the event publicity has made great achievements. There is still a gap in comparison with the same type of events in China.
【学位授予单位】：华中师范大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G822.8
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