健身指导网络平台资源及使用现状的调查与分析

发布时间：2018-09-04 09:11

【摘要】：研究目的随着全民健身活动的深入推广与发展,健身指导的重要性逐渐突显出来,然而国内健身指导专业人士的数量有限,远远不能满足广大人民群众的健身需求。互联网平台作为一种信息分享的平台,可以提供方便快捷的健身指导服务,在全民健身活动中扮演了重要的角色。将互联网应用于大众体育健身指导中,有利于健身知识的便捷获取,可增加群众健身的科学性和准确性。然而,有关互联网在大众体育健身指导中应用的研究还相对较少,无法反映出互联网在大众健身指导中应用的现状与相关问题,这在某种程度上也对相关的法令法规与政策的施行产生了一定的影响。因此,本文通过调查分析网站、移动互联网应用(APP)和社交媒体三个互联网平台提供的健身指导资源现状和各网络平台使用情况,指出现阶段健身指导网络平台所存在的问题,提出具有针对性的发展对策和建议,并预测这一模式未来发展的趋势,为相关部门的决策提供一定的科学依据,为全民健身活动指导体系的构建提供理论支撑。研究方法本文主要使用了文献资料、问卷调查、数理统计及个案研究等四种研究方法,调查了网站、APP和社交媒体三个互联网平台健身指导资源的现状。同时为了获取健身指导网络平台的使用情况,通过网络进行问卷调查,发放回收了3767份电子问卷。运用spss20.0软件对数据进行统计分析,取显著性水平0.05作为假设性检验显著的标准。研究结果1.使用互联网获取健身指导与经常锻炼之间有互相促进的作用。使用健身指导网络平台人群中经常锻炼人群占比(27.0%)高于未使用健身指导网络平台中的比例(25.9%)。在经常锻炼人群中,有63.3%会经常使用获取健身指导网络平台,说明锻炼的程度对于使用互联网获取健身指导的频度有促进作用。2.在使用互联网获取健身指导的人群中,健身指导网站的使用率为55.2%。现状分析发现高影响力的健身指导网站较少,大多数网站内容偏向于减肥健身。调查发现用户更倾向于使用综合性网站而不是专业性网站。3.在使用互联网获取健身指导的人群中,健身指导APP的使用率为78.9%。现状分析发现高评分的APP数量不少,现有健身指导APP的功能分布集中在线上教学与实时记录。调查发现大众开始注重实际的使用APP运动的体验,付费APP潜力巨大。4.在使用互联网获取健身指导的人群中,健身指导社交媒体的使用率为84.5%。对现状进行分析发现大多数社交媒体账号的运营状况较好,主要内容为减肥健身,原创性不足。调查发现社交媒体现阶段对实际锻炼行为的促进效果不够好。对策建议基于以上研究,本文对互联网健身指导的健康发展提出了如下的对策与建议。首先,政府部门应努力营造良好的互联网健身指导平台运作环境,加强健身指导网站建设,促进发展资源配置型健身指导APP,鼓励社交媒体内容原创,充分发展其社交属性,大力培养互联网健身指导工作中的立体化人才。其次,各种社会力量应努力提升所属的互联网健身指导平台的资产价值,改善互联网健身指导服务水平,丰富付费服务种类与功能,充分利用明星效应,并努力促进完善各平台整合。研究结论1.健身指导网络平台发展的关键在于健身指导APP和健身指导社交媒体。2.健身指导网络平台的使用对于健身人群的锻炼频率和健身习惯有良好的促进作用。
[Abstract]:Research purposes With the promotion and development of national fitness activities, the importance of fitness guidance is gradually highlighted. However, the number of domestic fitness guidance professionals is limited, far from meeting the fitness needs of the masses. As a platform for information sharing, Internet platform can provide a convenient and fast fitness guidance uniform. The application of the Internet in mass sports fitness guidance is conducive to the convenient acquisition of fitness knowledge, and can increase the scientific and accuracy of mass fitness. The current situation and related problems of the application of public fitness guidance have a certain impact on the implementation of relevant laws, regulations and policies to a certain extent. This paper points out the problems existing in the network platform of fitness guidance at the present stage, puts forward the corresponding development countermeasures and suggestions, forecasts the future development trend of this model, provides certain scientific basis for the decision-making of relevant departments, and provides theoretical support for the construction of the guidance system of fitness activities for all. This paper investigates the status quo of fitness guidance resources on three Internet platforms: website, APP and social media by using four research methods of literature, questionnaire, mathematical statistics and case study. Statistical analysis of the data was carried out by software, and the significant level 0.05 was taken as the standard of hypothesis test. Results 1. There was a mutual promotion between using the Internet to obtain fitness guidance and regular exercise. Among the regular exercisers, 63.3% frequently used the network platform to obtain fitness guidance, indicating that the degree of exercise could promote the frequency of using the Internet to obtain fitness guidance. 2. Among the people who used the Internet to obtain fitness guidance, the utilization rate of fitness guidance website was 55.2%. The survey found that users were more inclined to use comprehensive websites than professional websites. 3. Among the people who used the Internet to obtain fitness guidance, the use rate of fitness guidance APP was 78.9%. Current situation analysis found that a large number of high-score APP, the existing fitness index. The survey found that the public began to pay attention to the actual experience of using APP. The potential of paying APP is huge. 4. Among the people who use the Internet to obtain fitness guidance, the utilization rate of fitness guidance social media is 84.5%. Analysis of the status quo found that most social media accounts. Based on the above research, this paper puts forward the following countermeasures and suggestions for the healthy development of Internet fitness guidance. First of all, government departments should strive to create a good mutual. Network fitness guidance platform operating environment, strengthen the construction of fitness guidance website, promote the development of resource allocation fitness guidance APP, encourage social media content originality, fully develop their social attributes, and vigorously cultivate three-dimensional talents in the work of Internet fitness guidance. Secondly, various social forces should strive to enhance their own Internet fitness index. The key to the development of fitness guidance network platform lies in fitness guidance APP and fitness guidance social media. 2. The use of fitness guidance network platform. It has a good effect on fitness frequency and fitness habits.
【学位授予单位】：上海体育学院
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G80-05

【相似文献】