竞技体育社会效应研究——基于“里约奥运会”大数据检验

发布时间：2018-09-12 17:59

【摘要】：为分析竞技体育对于群众参与带动效应,基于百度指数实证检验里约奥运会竞技体育赛事、奥运会奖牌等外生竞技体育事件关注的影响,主要采用文献资料法、实证检验法进行研究。研究结果显示:群众偏好的运动项目社会关注较高;获得里约奥运会金牌项目的百度指数峰值较高;里约奥运期间绝大部分运动项目百度指数显著提升;群众偏好、奥运会奖牌是影响社会关注和参与运动项目重要因素;因此,发展群众体育既要充分考虑群众偏好,也离不开竞技体育赛事、竞技体育奖牌激励。利用互联网大数据检验竞技体育对于社会关注体育运动和社会参与体育运动影响,验证竞技体育对于群众体育引导作用,有助于明确竞技体育与群众体育的关系。
[Abstract]:In order to analyze the effect of competitive sports on mass participation, and based on Baidu index to test the influence of exogenous sports events, such as sports events and medals in Rio Olympic Games, this paper mainly adopts the literature method. Empirical test method is used to study. The results show that the mass preference sports are highly concerned by the society; the peak value of the Baidu index of the gold medal events in the Rio Olympics is higher; the Baidu index of the majority of sports during the Rio Olympics has increased significantly; and the mass preference, Olympic medal is an important factor that affects the social attention and participation in sports; therefore, the development of mass sports should not only fully consider the preferences of the masses, but also can not be separated from competitive sports events, sports medal incentive. It is helpful to clarify the relationship between competitive sports and mass sports by using Internet big data to test the influence of competitive sports on social attention to sports and social participation in sports, and to verify the guiding role of competitive sports for mass sports.
【作者单位】： 安徽师范大学体育学院;
【基金】：安徽省哲学社科规划项目(AHSKY2014D97) 安徽省体育自然科学项目(ANS2016109)
【分类号】：G80-05
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本文编号：2239807