中华武龙运动的推广研究
发布时间：2018-09-14 10:19
【摘要】：传统文化是中国几千年来中华人民的智慧结晶,传统体育项目是传统文化的重要组成部分,民族传统体育都是在传统文化背景下产生的。传统体育项目承载着传统文化的重要内容,传承着传统文化的基本精神,连接着华夏民族的情感与精神,增进民族团结、振奋民族精神的重要文化基础,保护、推广、发展、普及传统体育项目对传统文化的发展有着重要的意义,是增强文化软实力的重要媒介,是实现中国梦的必由之路。中华武龙在2011年美国孔子学院、2013和2014年走向非洲吉布提宣传、2015年在非洲埃塞俄比亚进行了传播推广、2013年在新加坡参加国际传统武术比赛、2015和2016年中华武龙走向澳门国际武术节表演和比赛,让世界认识到了中华武龙的魅力和中华武龙文化的博大精深,同时也为中华武龙在国内甚至国际化的推广奠定了一定的基础。一个体育项目的成功普及和推广是和自身的优势和机遇分不开的,中华武龙力争技术和文化齐头并进,在武术和舞龙的技术普及的基础上,通过融合加以提高。中华武龙是武术与舞龙技术重构和文化熔铸的产物,它是结合中国的古老的传统的运动方式、文化渊源吸收现代的竞技方式为一体的民族传统创新体育项目,它具有健身、表演、竞技、社会交往、经济、教育的功能,它的推广和传播对民族文化发展、弘扬爱国主义精神、增强文化软实力有着重要的现实意义。因此,本文主要运用文献资料法、访谈法、逻辑分析法研究方法,以中华武龙的推广策略为研究对象,从个例入手从华中师范大学教学和发展现状入手,总结问题有针对性的系统的分析影响中华武龙项目的推广的基本要素和推广的策略,研究指出:一,为了更好地宣传必须充分利用现代传媒技术;二,引起学校等各部门的重视;三,中华武龙的推广必须和文化输出相结合;四,培养中华武龙后备人,培养专业的师资队伍;五,制定权威的竞赛规则和开发相关产品;六,以学校推广为重点和依托形成多层次区域推广;除此之外,应该借鉴其他新兴体育项目的推广为中华武龙项目在大中小学、社会、以及在国际化的推广提供可行的方案,以促进中华武龙这个全新民族体育项目迅速健康的发展。
[Abstract]:Traditional culture is the crystallization of the wisdom of the Chinese people for thousands of years, traditional sports is an important part of traditional culture, traditional national sports are all produced under the background of traditional culture. Traditional sports carry the important content of traditional culture, inherit the basic spirit of traditional culture, connect the emotion and spirit of Chinese nation, promote the national unity, invigorate the important cultural foundation of national spirit, protect, popularize and develop. Popularizing traditional sports is of great significance to the development of traditional culture, is an important medium to strengthen cultural soft power, and is the only way to realize Chinese Dream. The Chinese Wulong went to Djibouti in Africa in 2011 and 2014, and Ethiopia in Africa in 2015, and participated in the International traditional Wushu Competition in Singapore in 2013 and China Wulong went to Australia in 2015 and 2016. Gate International Wushu Festival performances and competitions, Let the world realize the charm of Chinese Wulong and the broad and profound Chinese Wulong culture, but also for the Chinese Wulong in the domestic and even international promotion laid a certain foundation. The successful popularization and promotion of a sports item is inseparable from its own advantages and opportunities. The Chinese Wulong strives to keep pace with its technology and culture. On the basis of the popularization of martial arts and dragon dance techniques, it can be improved through integration. Chinese Wulong is the product of the reconstruction of Wushu and dragon dance technology and the fusion of culture. It is a national traditional innovative sports project which combines the ancient Chinese traditional sports and the cultural origin and absorbs the modern competitive way. The functions of performance, competition, social communication, economy and education are of great practical significance to the development of national culture, the development of patriotism and the enhancement of soft power of culture. Therefore, this article mainly uses the literature method, the interview method, the logic analytic method research method, takes the Chinese Wulong's promotion strategy as the research object, starts from the example starting with the Central China normal University teaching and the development present situation. A systematic analysis of the problems affecting the promotion of the Wulong project in China and the promotion of the basic elements and strategies, the study pointed out that: first, in order to better promote the need to make full use of modern media technology; second, It has aroused the attention of schools and other departments; third, the promotion of Chinese Wulong must be combined with cultural output; fourth, the training of Chinese Wulong reserve personnel and the training of professional teachers; fifthly, the establishment of authoritative competition rules and the development of related products; sixthly, In addition, the promotion of other emerging sports should be used for reference to provide a feasible plan for the promotion of the Wulong project in primary and secondary schools, in society, and in the international community. In order to promote the Chinese Wulong this new national sports rapid and healthy development.
【学位授予单位】：华中师范大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G852.9
本文编号：2242425
[Abstract]:Traditional culture is the crystallization of the wisdom of the Chinese people for thousands of years, traditional sports is an important part of traditional culture, traditional national sports are all produced under the background of traditional culture. Traditional sports carry the important content of traditional culture, inherit the basic spirit of traditional culture, connect the emotion and spirit of Chinese nation, promote the national unity, invigorate the important cultural foundation of national spirit, protect, popularize and develop. Popularizing traditional sports is of great significance to the development of traditional culture, is an important medium to strengthen cultural soft power, and is the only way to realize Chinese Dream. The Chinese Wulong went to Djibouti in Africa in 2011 and 2014, and Ethiopia in Africa in 2015, and participated in the International traditional Wushu Competition in Singapore in 2013 and China Wulong went to Australia in 2015 and 2016. Gate International Wushu Festival performances and competitions, Let the world realize the charm of Chinese Wulong and the broad and profound Chinese Wulong culture, but also for the Chinese Wulong in the domestic and even international promotion laid a certain foundation. The successful popularization and promotion of a sports item is inseparable from its own advantages and opportunities. The Chinese Wulong strives to keep pace with its technology and culture. On the basis of the popularization of martial arts and dragon dance techniques, it can be improved through integration. Chinese Wulong is the product of the reconstruction of Wushu and dragon dance technology and the fusion of culture. It is a national traditional innovative sports project which combines the ancient Chinese traditional sports and the cultural origin and absorbs the modern competitive way. The functions of performance, competition, social communication, economy and education are of great practical significance to the development of national culture, the development of patriotism and the enhancement of soft power of culture. Therefore, this article mainly uses the literature method, the interview method, the logic analytic method research method, takes the Chinese Wulong's promotion strategy as the research object, starts from the example starting with the Central China normal University teaching and the development present situation. A systematic analysis of the problems affecting the promotion of the Wulong project in China and the promotion of the basic elements and strategies, the study pointed out that: first, in order to better promote the need to make full use of modern media technology; second, It has aroused the attention of schools and other departments; third, the promotion of Chinese Wulong must be combined with cultural output; fourth, the training of Chinese Wulong reserve personnel and the training of professional teachers; fifthly, the establishment of authoritative competition rules and the development of related products; sixthly, In addition, the promotion of other emerging sports should be used for reference to provide a feasible plan for the promotion of the Wulong project in primary and secondary schools, in society, and in the international community. In order to promote the Chinese Wulong this new national sports rapid and healthy development.
【学位授予单位】：华中师范大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G852.9
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