举办国际体育赛事对提升黄山市城市形象的研究

发布时间：2018-10-16 22:21

【摘要】：北京奥运会的成功举办,重新诠释了中国的国家形象,使得全世界对中国有了全新的认识。黄山市作为一座旅游城市,在国内外享有很高的知名度。近些年来,黄山市一直积极申办和承办国际体育赛事,聚焦了众多媒体的目光,吸引了更多的人对黄山市的关注,这对于迅速改变、提升黄山市的城市形象起着非常重要的促进作用。如何将国际体育赛事与黄山市城市形象捆绑在一起,最大化的利用国际体育赛事来提升黄山市的城市形象,是摆在黄山市管理者和决策者面前的一项重要课题。本文基于黄山市的城市形象现状,以黄山市举办的国际体育赛事对黄山市城市形象的影响为研究对象,通过文献资料法、问卷调查法、访谈法和数理统计等方法,从感知形象、视觉形象和行为形象三个维度对黄山市的城市形象进行研究和分析,得出如下结论:(1)黄山市举办的国际体育赛事对黄山市的城市形象的提升是积极的,大部分市民感到满意。(2)黄山市举办国际体育赛事不仅促进了黄山市人文景观和自然景观的建设和保护力度,使城市风景更加优美,还丰富了黄山市的城市内涵,扩大了黄山市的知名度。(3)黄山市举办国际体育赛事,在提高了黄山市居民综合素质的同时,还促使更多的居民参与到体育运动中来,促进了黄山市全民健身活动的开展。(4)黄山市举办国际体育赛事,带动黄山市体育产业的发展,提高了政府的治理能力,体现出了政府的勤政、高效、为民的行政理念。(5)黄山市目前的体育人才较为短缺,在很多赛事的运营上还存在着许多不足,这也在一定程度上倒逼着政府加大对体育人才的培养和引进力度。
[Abstract]:The successful hosting of Beijing Olympic Games reinterprets China's national image and makes the whole world have a new understanding of China. Huangshan City, as a tourist city, enjoys a high reputation at home and abroad. In recent years, Huangshan City has been actively bidding for and hosting international sports events, focusing on the attention of many media and attracting more people's attention to Huangshan City, which has changed rapidly. Improving the city image of Huangshan City plays a very important role in promoting. How to combine international sports events with Huangshan city image and maximize the use of international sports events to improve the city image of Huangshan City is an important issue for the managers and decision makers in Huangshan City. Based on the present situation of the city image of Huangshan City, this paper takes the impact of the international sports events held in Huangshan City on the city image of Huangshan City as the research object, through the methods of literature, questionnaire, interview and mathematical statistics, etc., from the perspective of perceived image. Three dimensions of visual image and behavioral image of Huangshan City are studied and analyzed, and the following conclusions are drawn: (1) the international sports events held in Huangshan City are positive for the promotion of the city image of Huangshan City. Most of the citizens are satisfied. (2) the holding of international sports events in Huangshan City not only promotes the construction and protection of the cultural and natural landscapes in Huangshan City, but also enriches the urban connotation of Huangshan City by making the urban scenery more beautiful. The popularity of Huangshan City has been expanded. (3) Huangshan City holds international sports events, which not only improves the comprehensive quality of the residents of Huangshan City, but also urges more residents to participate in sports. It promotes the development of national fitness activities in Huangshan City. (4) Huangshan City holds international sports events, promotes the development of the sports industry in Huangshan City, improves the governance ability of the government, and embodies the diligence and efficiency of the government. Administrative concept for the people. (5) Huangshan City is short of sports talents at present, and there are still many deficiencies in the operation of many sports events, which to some extent force the government to strengthen the training and introduction of sports talents.
【学位授予单位】：安徽工程大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G80-05

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