我国城市马拉松赛事举办的多维动因与质量提升
发布时间：2018-10-22 10:26
【摘要】：通过文献资料、综合分析等研究方法对我国城市马拉松赛事举办的多元动因进行了探讨,我国经济基础为"马拉松赛事现象"的产生提供了支撑,营销时代的"城市名片"诉求催化着"马拉松赛事现象",市场主体对体育产业涉足的推动,我国民众体育参与与消费观念的提升。在我国马拉松举办的过程中存在着以下不足:部分马拉松赛事的组织运行水平不足,马拉松市场的总体创新性欠缺,马拉松参与者的科学运动和安全意识不强,马拉松赛事的市场化运作水平不够。基于这些问题我国马拉松赛事应该不断的提高办赛层次,要聚焦质量提升我国马拉松赛事的运营水平;实施差异化战略,增强我国马拉松赛事的创新层次;进行科学化管理,合理引导跑友树立健康的运动观;推进产业化运作,深度挖掘,提升赛事的资源开发水平。通过多渠道努力,不断提升我国马拉松赛事的质量。
[Abstract]:By means of literature, comprehensive analysis and other research methods, this paper probes into the multi-motivation of the city marathon events in our country, and the economic foundation of our country provides the support for the emergence of the phenomenon of "marathon events". The demand of "city business card" in the marketing era catalyzes the phenomenon of "marathon event", the promotion of the market body to the sports industry, and the promotion of the people's sports participation and consumption concept in our country. In the course of holding marathons in our country, there are the following shortcomings: the organization level of some marathon events is insufficient, the overall innovation of marathon market is lacking, and the scientific movement and safety consciousness of marathon participants are not strong. Marathon market operation level is not enough. Based on these problems, we should constantly improve the running level of marathon events in China, focus on improving the quality of the running level of marathon events in China; implement the differentiation strategy to enhance the innovative level of marathon events in our country; and carry out scientific management. Reasonably guide the runner to establish a healthy sports view, promote the industrialization operation, dig in depth, and improve the level of resource development of the race. Through multi-channel efforts, continuously improve the quality of marathon events in China.
【作者单位】： 云南大学旅游文化学院;广西民族师范学院;
【基金】：广西民族师范学院引进副教授科研启动项目(编号:2016FG012)
【分类号】：G822.8
，
本文编号：2286904
[Abstract]:By means of literature, comprehensive analysis and other research methods, this paper probes into the multi-motivation of the city marathon events in our country, and the economic foundation of our country provides the support for the emergence of the phenomenon of "marathon events". The demand of "city business card" in the marketing era catalyzes the phenomenon of "marathon event", the promotion of the market body to the sports industry, and the promotion of the people's sports participation and consumption concept in our country. In the course of holding marathons in our country, there are the following shortcomings: the organization level of some marathon events is insufficient, the overall innovation of marathon market is lacking, and the scientific movement and safety consciousness of marathon participants are not strong. Marathon market operation level is not enough. Based on these problems, we should constantly improve the running level of marathon events in China, focus on improving the quality of the running level of marathon events in China; implement the differentiation strategy to enhance the innovative level of marathon events in our country; and carry out scientific management. Reasonably guide the runner to establish a healthy sports view, promote the industrialization operation, dig in depth, and improve the level of resource development of the race. Through multi-channel efforts, continuously improve the quality of marathon events in China.
【作者单位】： 云南大学旅游文化学院;广西民族师范学院;
【基金】：广西民族师范学院引进副教授科研启动项目(编号:2016FG012)
【分类号】：G822.8
，
本文编号：2286904
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