对苏州市定点健身俱乐部“刷医保卡健身”的调查研究

发布时间：2018-11-10 17:18

【摘要】：随着我国“十三五规划”的快速发展,人民的生活水平不断提高,人们越来越注重自己的健康问题,越来越多的人会主动选择去健身俱乐部等健身场所进行体育锻炼。同时我国的医疗保障服务越来越完善,医保卡结余随之增多,到2015年底,全国城镇基本医疗保险累计结余10733亿元。基金的结余率过高不利于其本质作用的发挥,医保制度需要改变以往的报销理念,提高其报销比例,才能更好的发挥其保障作用。随着我国群民健身运动的开展,实施适合中国国情的医疗保障制度并通过各种方式宣传,引导更多的人参与到健身活动中来,因此实施并推广“刷医保卡健身”模式对促进全民健身活动的科学开展具有重要的意义,同时对我国的体育经济具有巨大的推进作用。使用医保卡购买健身服务政策,最早始于苏州市的“阳光健身卡”于2005年颁布实施,经过不断的发展与完善,最终形成了医保卡和健身卡结合这一模式,直接使用医保卡在健身俱乐部进行健身费用结算。2014年10月国务院颁布了《国务院关于加快发展体育产业促进体育消费的若干意见》(国发[2014]46号)在一定程度上促进了这一措施的实施进度。本研究从我国目前“刷医保卡健身”模式的现状入手,采用文献资料法,访谈法,问卷调查法,数理统计法,对比分析法等相关理论,对苏州市“刷医保卡健身”模式的实施情况,影响大众进行体育健身消费的因素等内容进行客观深入的调查分析,从管理学与社会学的角度客观深入的论证了实施“刷医保卡健身”模式的重要性。研究结果表明:1.我国目前正处于体育产业的迅猛发展期,推行“医保卡健身”模式有利于将其他方面的闲置资金带动到体育产业发展上来,对我国的体育产业发展来说具有一定的促进作用。2.苏州实施“医保卡健身”模式较早的地区,社会成效比较明显,但是还存在一些地区相关配套政策等不完善,影响了“刷医保卡健身”模式的发展。3.苏州市实施“刷医保卡健身”模式后,主要以医保卡的指定结余可以划转到健身卡的模式。调查结果显示,大众对可以使用“刷医保卡健身”模式具有很高的热情。4.苏州市使用医保卡进行健身消费与兴趣、年龄、项目设置、服务价格和健身教练水平关系比较紧密。使用医保卡进行健身消费的人群大都学历较高、年龄25-45岁的青、中年居多,男性略高于女性。5.苏州市可以使用医保卡刷卡健身的俱乐部主要为民营,健身者对场馆的健身项目,服务质量和价格基本满意。针对“刷医保卡健身”健身模式在全国实施开展探索对策建议。政府发挥职能优势,运用行政手段促进“刷医保卡健身”模式在我国的发展,完善法制建设与市场规范化。体育部门设立合作健身场馆条件和价格标准,重视宣传,完善我国体育与医疗相结合的健身模式管理。
[Abstract]:With the rapid development of the 13th Five-Year Plan of our country, people's living standard is improving constantly, people pay more and more attention to their own health problems, more and more people will take the initiative to choose fitness places such as fitness clubs for physical exercise. At the same time, the medical security service in China is becoming more and more perfect, and the balance of medical insurance card is increasing. By the end of 2015, the accumulated balance of basic medical insurance in cities and towns in China was 1.0733 trillion yuan. The high balance rate of the fund is not conducive to its essential role, the medical insurance system needs to change the previous reimbursement concept, improve its reimbursement ratio, in order to play a better role in its protection. With the development of the mass fitness campaign in China, the implementation of a medical security system suitable for China's national conditions and publicity in various ways will guide more people to participate in the exercise. Therefore, it is of great significance to carry out and popularize the model of "health insurance card brushing health care card" to promote the scientific development of national fitness activities, and at the same time to promote the sports economy of our country. The policy of using medical insurance card to purchase fitness service was first promulgated and implemented in 2005 by "Sunshine Fitness Card" in Suzhou City. After continuous development and perfection, the model of combination of medical insurance card and fitness card was finally formed. In October 2014, the State Council promulgated the State Council's opinions on speeding up the Development of Sports Industry and promoting Sports consumption (Guofa [2014] 46). To a certain extent, it promotes the progress of the implementation of this measure. This study starts with the current situation of "health care card brushing health care card" in our country, and adopts some relevant theories, such as document method, interview method, questionnaire survey method, mathematical statistics method, comparative analysis method and so on. This paper makes an objective and in-depth investigation and analysis of the implementation of the "health care card brushing" model and the factors affecting the mass sports fitness consumption in Suzhou. From the angle of management and sociology, this paper demonstrates the importance of carrying out the model of health care card brushing. The results show that: 1. At present, our country is in a period of rapid development of the sports industry. The implementation of the "health care card fitness" model is conducive to the development of the sports industry with idle funds from other areas. To our country sports industry development has certain promotion function. 2. In the areas where the health insurance card fitness mode was implemented earlier in Suzhou, the social effect was obvious, but there were still some regional policies, such as imperfect supporting policies, which affected the development of the health care card brushing model. 3. After the implementation of "health care card brushing" model in Suzhou, the designated balance of medical insurance card can be transferred to the fitness card mode. The survey results showed that the public can use the "health care card brush fitness" mode has a high level of enthusiasm. 4. 4. There is a close relationship between health care consumption, interest, age, item setting, service price and fitness instructor level in Suzhou. The population that uses medical insurance card to undertake fitness consumption is mostly educated, age 25-45 years old youth, middle age is majority, male is slightly higher than female 5. 5. The clubs that can use the medical insurance card to swipe the fitness card in Suzhou are mainly privately owned. The gymnasists are satisfied with the service quality and price of the gymnasiums and gymnasiums. Aiming at the health-building mode of health insurance card brushing medical insurance card, the author puts forward some countermeasures and suggestions for the implementation of the fitness model in China. The government exerts the function superiority, uses the administrative method to promote the development of "health insurance card brushing medical insurance card" in our country, consummates the legal system construction and the market standardization. Sports departments set up cooperative fitness facilities and price standards, attach importance to publicity, improve the combination of sports and medical fitness mode management.
【学位授予单位】：云南师范大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G812.17

【相似文献】