我国男子职业篮球俱乐部投资主体稳定性研究

发布时间：2018-12-11 12:06

【摘要】：自1995年我国篮球项目实行职业化以来,经历二十二个赛季,绝大多数俱乐部均经历过投资主体的变更。国外职业篮球的成功经验告诉我们:篮球俱乐部投资主体保持稳健经营有利于俱乐部良性运行,反之不利于俱乐部和联赛的稳定发展。本文运用文献资料法、网络资源检索等方法系统追溯了我国职业篮球俱乐部投资主体变迁的历史,揭示了我国职业篮球俱乐部投资主体的稳定程度。探析我国职业篮球赛事的发展现状及存在的不足之处,以期能为我国职业篮球的健康发展提供帮助。本文分为八个部分。第一部分是前言。第二部分相关概念界定;第三部分沿着我国职业篮球改革的历史脉络总结出三种类型的投资主体。即政府型投资主体、企业型投资主体以及混合型投资主体;第四部分分析了我国职业篮球俱乐部投资主体的典型特征;第五部分揭示了参加CBA的1995——2017赛季的20家俱乐部投资主体和已经退出的职业篮球俱乐部投资主体变更的历史,分析投资主体的稳定状况;第六部分对俱乐部投资主体变更的原因进行剖析;第七部分阐述了俱乐部投资主体的频繁易手对俱乐部所带来的不利后果;第八部分为本文结论。
[Abstract]:Since the professionalization of basketball events in China in 1995, most clubs have experienced the change of investment subject after 22 seasons. The successful experience of foreign professional basketball tells us: it is good for the club to keep its investment body steady operation, otherwise it is not good for the stable development of the club and league. This paper systematically traces the history of the changes of investment subjects of professional basketball clubs and reveals the degree of stability of investment subjects of professional basketball clubs in China by using the methods of literature and network resources retrieval. This paper probes into the present situation and shortcomings of professional basketball matches in China in order to provide help for the healthy development of professional basketball in China. This paper is divided into eight parts. The first part is the preface. The third part sums up three types of investment subject according to the history of professional basketball reform in China. The fourth part analyzes the typical characteristics of the investment subject of professional basketball club in our country, which is the government type investment main body, the enterprise type investment main body and the mixed type investment main body, the fourth part has analyzed the typical characteristic of our country professional basketball club investment subject; The fifth part reveals the history of the changes of investment subjects of 20 clubs and professional basketball clubs that have withdrawn from the CBA season 1995-2017, and analyzes the stable situation of the investment subjects. The sixth part analyzes the reasons for the change of the main body of club investment; the seventh part expounds the adverse consequences brought by the frequent changes of the subject of club investment to the club; the eighth part is the conclusion of this paper.
【学位授予单位】：温州大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G841

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