CBA职业联赛的困境与改革路径分析

发布时间：2018-12-12 15:11

【摘要】：进入21世纪后,篮球运动快速发展。中国CBA联赛从1995年诞生到现在,从最初的不成熟逐渐成长为最成功、最专业、影响最广的顶级篮球联赛之一。本研究采用多种研究方法了解和掌握CBA职业联赛发展的现状,借鉴和分析NBA及欧洲等职业篮球联赛,以当前我国所处的社会转型期社会环境和体制变迁为研究基础,从联赛的管理体制、人才培养、营销策略三个方面,提出CBA职业联赛的发展路径设计,找到影响其发展的关键性要素,有针对性地提出科学合理的改革建议,从而促进我国男子篮球职业化不断向前发展,这对于构建中国特色的男子篮球职业化道路有关键性意义。研究结果如下:1、CBA联赛的发展离不开制度的保障,产权制度是CBA联赛存在的基础,准入制度是CBA联赛的质量保证,制衡制度均衡了CBA联赛各俱乐部的实力。2、CBA联赛的后备人才培养体制存在严重的不足。职业俱乐部主要以盈利为目的,他们对青少年篮球队伍的建设与培养关注不足。国家对运动员缺乏行之有效的社会保障制度。外援得分能力强,在得分、篮板、抢断等数据上远高于国内队员,使球队对外援产生依赖。在关键球的处理上,年轻球员得不到锻炼,不利于其发展。教练员能力参差不齐,训练和执教水平有限,对后备人才的训练起不到保障作用。3、裁判员后备人才培养不足,裁判员的执裁质量不高,缺乏国内外大型比赛的执法经验,观众对裁判不信任,裁判在观众心中失去公信力。4、CBA品牌营销虽然比以前进步很多,但现阶段仍处于一个崎岖的模式。CBA职业联赛品牌推广力度不够,利用媒体的宣传曝光度不足,对CBA品牌衍生品的开发方面有欠缺。建议与对策:提高联赛的组织和管理机制,完善系统,彰显中国篮球文化的突出特点。注重职业联赛后备人才的培养,提高CBA联赛人才资源的素质,加强裁判队伍建设,取长补短,借鉴NBA的运营模式。
[Abstract]:After entering the 21 st century, the basketball movement develops rapidly. From the birth of China CBA League in 1995 to now, it has grown from the initial immature to one of the most successful, professional and influential top-level basketball leagues. This study uses various research methods to understand and master the current situation of CBA professional league development, draw lessons from and analyze the NBA and European professional basketball league, based on the social environment and institutional changes in the current social transition period in China. From three aspects of the management system, talent training and marketing strategy of the league, the paper puts forward the design of the development path of the CBA professional league, finds out the key elements that affect its development, and puts forward some scientific and reasonable reform suggestions. Therefore, to promote the development of men's basketball professionalization in China is of crucial significance to the construction of the professional road of men's basketball with Chinese characteristics. The results are as follows: 1 the development of CBA league can not be separated from the guarantee of system, the property right system is the basis of the existence of CBA league, the access system is the quality assurance of CBA league, and the balance system balances the strength of each club in CBA league. The reserve talent training system of CBA league has serious deficiency. Professional clubs are mainly for profit, they pay less attention to the construction and training of youth basketball team. The state lacks an effective social security system for athletes. Foreign aid scoring ability, in scoring, rebounding, steals and other data far higher than the domestic players, so that teams rely on foreign aid. In the key ball handling, young players can not exercise, is not conducive to their development. The ability of coaches is uneven, the training and teaching level is limited, which can not guarantee the training of reserve talents. 3, the training of reserve talents of referees is insufficient, the quality of referees' enforcement is not high, and the law enforcement experience of large-scale competitions at home and abroad is lacking. The audience does not trust the referee, and the referee loses credibility in the audience's heart. 4CBA brand marketing is much more progressive than before, but it is still in a rugged mode at this stage. The promotion of CBA professional league brand is not enough. The use of media publicity is inadequate, the development of CBA brand derivatives are deficient. Suggestions and countermeasures: to improve the organization and management mechanism of the league, perfect the system, and highlight the outstanding characteristics of Chinese basketball culture. Pay attention to the training of professional league reserve talents, improve the quality of CBA league talent resources, strengthen the construction of referees, learn from each other, and learn from the operation mode of NBA.
【学位授予单位】：云南农业大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G841

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