苏州市青少年业余篮球培训现状的调查研究
发布时间：2018-12-15 18:40
【摘要】：近年来我国青少年体质连年下降,家长逐渐意识到这一问题的严重性,在为孩子选择辅导班的同时,开始考虑为孩子报名体育类辅导机构。篮球运动是我国普及率最高的体育项目之一,苏州市拥有非常好的篮球氛围,部分体育培训机构开设了青少年业余篮球培训项目。每到周末和假期,苏州市篮球场馆随处可见各种篮球培训机构开展的篮球培训活动,这些业余青少年篮球培训机构又身处青少年业余篮球培训一线。本文通过过文献资料法、问卷调查法、专家访谈法和逻辑分析法,调查研究：1.苏州市业余青少年篮球培训机构对学员篮球水平以及身心健康提高的现状；2.苏州市业余青少年篮球培训机构促进篮球运动推广的现状；3.苏州市业余青少年篮球培训机构运行及发展的现状。调查现状,提出问题,分析问题,提出发展对策。得出如下结论：1：苏州市青少年业余篮球培训机构能够较好的培养学员的篮球水平。2.苏州市学员和家长对调研的3家青少年业余篮球培训机构的满意度较高。3.苏州市青少年业余篮球培训对篮球运动的推广具有积极的作用,大部分参训过一定时间的学员表示原意继续坚持参加篮球运动。4.苏州市青少年业余篮球培训机构的优势：市场定位明确、具备品牌战略、市场多元化、政府支持力度大。劣势：学员流动性大、教练员水平参差不齐、缺乏优秀管理人才。5.根据苏州少年业余篮球培训市场的问题,提出：1.进一步了解学员和学员家长在参与篮球培训活动时的动机,发掘其深层动机,开拓新的培训产品。2.进一步研究苏州市青少年业余篮球培训的市场细分,为培训机构的市场定位提供依据。3.进一步研究青少年业余篮球教练员的资格等级制度的建立以及青少年业余篮球培训教学大纲的设置。4.建立青少年业余篮球运动员等级制度,并研究业余篮球运动员等级制度的各项测试指标和内容的设定。5.建议培训机构发展到一定规模与国际合作,提高篮球培训机构品牌影响力。
[Abstract]:In recent years, the physique of teenagers in our country has been declining year after year. Parents have gradually realized the seriousness of this problem, and at the same time, they have begun to consider signing up sports counseling institutions for their children. Basketball is one of the most popular sports in our country. Suzhou has a very good basketball atmosphere, and some sports training institutions have set up amateur basketball training programs for teenagers. Every weekend and holiday, the basketball training activities of various basketball training institutions can be seen everywhere in Suzhou basketball venues. These amateur youth basketball training institutions are in the front line of youth amateur basketball training. Through the methods of literature, questionnaire, expert interview and logic analysis, the research is as follows: 1. Suzhou amateur youth basketball training institutions to improve the level of basketball students and physical and mental health; 2. Suzhou amateur youth basketball training institutions promote the current situation of basketball promotion; 3. The present situation of the operation and development of amateur youth basketball training institutions in Suzhou. Investigate the current situation, put forward problems, analyze problems, and put forward development countermeasures. Draw the following conclusions: 1: Suzhou Youth amateur basketball training institutions can better train students basketball level. 2. Suzhou students and parents of the survey of the 3 youth amateur basketball training institutions higher satisfaction. 3. Suzhou Youth amateur basketball training has a positive effect on the promotion of basketball, most of the participants who have participated in the training for a certain period of time expressed their intention to continue to participate in basketball. 4. 4. The advantages of amateur basketball training institutions in Suzhou include clear market orientation, brand strategy, diversified market and strong government support. Disadvantages: high mobility of trainees, uneven level of coaches, lack of excellent management personnel. 5. According to Suzhou juvenile amateur basketball training market problems, put forward: 1. Learn more about the motivation of students and their parents in participating in basketball training activities, explore their deep motivation, and develop new training products. 2. To further study the market segmentation of amateur basketball training for teenagers in Suzhou, and provide the basis for the market positioning of training institutions. 3. Further study on the establishment of the junior amateur basketball coaches' qualification level system and the setting up of the teaching syllabus of the teenagers' amateur basketball training. 4. To establish the level system of amateur basketball players and to study the setting of test indexes and contents of the level system of amateur basketball players. 5. It is suggested that the training institutions should develop to a certain scale and cooperate with other countries in order to improve the brand influence of basketball training institutions.
【学位授予单位】：苏州大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：G841
，
本文编号：2381108
[Abstract]:In recent years, the physique of teenagers in our country has been declining year after year. Parents have gradually realized the seriousness of this problem, and at the same time, they have begun to consider signing up sports counseling institutions for their children. Basketball is one of the most popular sports in our country. Suzhou has a very good basketball atmosphere, and some sports training institutions have set up amateur basketball training programs for teenagers. Every weekend and holiday, the basketball training activities of various basketball training institutions can be seen everywhere in Suzhou basketball venues. These amateur youth basketball training institutions are in the front line of youth amateur basketball training. Through the methods of literature, questionnaire, expert interview and logic analysis, the research is as follows: 1. Suzhou amateur youth basketball training institutions to improve the level of basketball students and physical and mental health; 2. Suzhou amateur youth basketball training institutions promote the current situation of basketball promotion; 3. The present situation of the operation and development of amateur youth basketball training institutions in Suzhou. Investigate the current situation, put forward problems, analyze problems, and put forward development countermeasures. Draw the following conclusions: 1: Suzhou Youth amateur basketball training institutions can better train students basketball level. 2. Suzhou students and parents of the survey of the 3 youth amateur basketball training institutions higher satisfaction. 3. Suzhou Youth amateur basketball training has a positive effect on the promotion of basketball, most of the participants who have participated in the training for a certain period of time expressed their intention to continue to participate in basketball. 4. 4. The advantages of amateur basketball training institutions in Suzhou include clear market orientation, brand strategy, diversified market and strong government support. Disadvantages: high mobility of trainees, uneven level of coaches, lack of excellent management personnel. 5. According to Suzhou juvenile amateur basketball training market problems, put forward: 1. Learn more about the motivation of students and their parents in participating in basketball training activities, explore their deep motivation, and develop new training products. 2. To further study the market segmentation of amateur basketball training for teenagers in Suzhou, and provide the basis for the market positioning of training institutions. 3. Further study on the establishment of the junior amateur basketball coaches' qualification level system and the setting up of the teaching syllabus of the teenagers' amateur basketball training. 4. To establish the level system of amateur basketball players and to study the setting of test indexes and contents of the level system of amateur basketball players. 5. It is suggested that the training institutions should develop to a certain scale and cooperate with other countries in order to improve the brand influence of basketball training institutions.
【学位授予单位】：苏州大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：G841
，
本文编号：2381108
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