H烟草中专学校可持续发展战略研究

发布时间：2019-01-21 10:20

【摘要】：职业教育在当今整个国民教育中的重要作用越来越被人们所重视。H烟草中专学校作为烟草行业主办、省教育厅业务指导的一所中等专业学校,经历了30年的发展历程,各方面均取得了长足发展。但由于政策变动、自身条件有限等原因,学校在长期可持续发展问题上遇到了一些瓶颈,特别是在战略层面上,已经对学校发展产生了负面的影响。本文借鉴战略管理理论,结合学校所面临的内外部环境,对H烟草中专学校的可持续发展战略进行研究,提出可行的战略设计和实施建议。本文首先对学校的外部宏观环境应用PEST分析,找出对H学校发展有利和不利的因素：然后运用SWOT分析,对学校面临的外部机遇与威胁,自身具有的优势与劣势进行系统分析,进一步确定了学校的发展战略定位、战略目标等发展愿景,提出了适合学校发展的战略选择与设计原则以及学校战略规划。从以上分析可得出H学校的发展战略目标为：在创办山东烟草滨海职业学院的基础上,基本形成职业教育与行业职工培训并重、省内市场与省外市场并进,学生学员数量和培训层次双提升格局；师资队伍进一步优化,基本实现梯次化、团队化和专业化；品牌和专业建设取得明显进展,形成一批行业知名培训品牌和优势专业；内部管理更加规范,综合实力大幅提升,使学校成为集职业教育、职工培训、成人学历学位教育和老年文化教育于一体的综合性高职院校。本文的研究表明,中职学校的发展面临着前所未有的机遇,同时也存在威胁与挑战,引入战略管理理念,进一步增强战略管理意识,是H学校实现长期可持续发展的必由之路。本文以H学校为切入点的一些探讨和研究,相信对其他同类学校也会有一定的借鉴意义。
[Abstract]:The important role of vocational education in the whole national education has been paid more and more attention to. H tobacco secondary school, which is sponsored by tobacco industry and guided by provincial education department, has experienced 30 years of development. Great progress has been made in all fields. However, due to the change of policy and limited conditions, schools have met some bottlenecks in long-term sustainable development, especially on the strategic level, which has had a negative impact on the development of schools. Based on the theory of strategic management and the internal and external environment faced by schools, this paper studies the sustainable development strategy of H tobacco secondary schools, and puts forward feasible strategic design and implementation suggestions. This paper first applies PEST analysis to the external macro environment of the school, and finds out the favorable and unfavorable factors to the development of H school. Then, by using SWOT analysis, the author makes a systematic analysis of the external opportunities and threats faced by the school, the advantages and disadvantages of the school itself. Furthermore, the development vision of the school is determined, and the strategic choice and design principles suitable for the school development are put forward as well as the strategic planning of the school. From the above analysis, it can be concluded that the development strategy goal of H school is: on the basis of establishing Shandong Tobacco Binhai Vocational College, vocational education and staff training should be given equal emphasis, and the market in and out of the province should go hand in hand with the market outside the province. The number of students and the level of training; Further optimize the teaching staff, basically achieve the ladder, team and specialization, brand and professional construction has made significant progress, forming a number of well-known industry training brands and advantages; The internal management is more standardized and the comprehensive strength is greatly improved, which makes the school become a comprehensive higher vocational college which integrates vocational education, staff training, adult education and education for the elderly. The research in this paper shows that the development of secondary vocational schools is facing unprecedented opportunities, but also there are threats and challenges. It is the only way for H school to realize long-term sustainable development by introducing strategic management concept and further strengthening strategic management consciousness. This article takes H school as the breakthrough point some discussion and the research, believed to have the certain reference significance to the other similar school.
【学位授予单位】：中国海洋大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：G718.3

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