现代高职校园媒体文化建构研究

发布时间：2019-06-04 00:07

【摘要】：随着传媒技术的革新，新媒介环境下高职的校园媒体文化出现了许多新情况、新问题，呈现出新的特点，如何对高职校园媒体进行有效整合，充分发挥校园媒体文化的功能，成为高职院校当前的一个迫切需要研究的新课题。文化是一个宽泛的概念，现代高职校园媒体文化可作如此表述：在现代高等职业院校内部及学校与社会之间通过校园报纸、广播、电视、互联网、杂志、手机、直邮等交流传播工具为媒介，在全校师生长期实践活动中蕴育而形成的具有校园本土化特色的精神财富的总和。这个概念厘定了校园媒体的外延是专指学校或师生自办的媒体，或者是运用社会媒介工具在校园内进行信息传播的。阐明了校园媒体文化中师生不再是简单的受众和媒介文化的产品的被动消费者，师生不光是文化产品的消费者，同时也是文化产品的积极创造者。体现了文化传承与创新的动态生成过程。展现出既有人文传统的学校本土精神象征，又有师生长期实践和培育创新生长的精神财富，这是校园媒体文化的内在要求和精神实质所在。从分析校园媒体文化的内涵与特征着手，运用传播学、教育学、文化学等理论对高职校园媒体文化的功能进行阐释，对当前高职校园媒体文化的现状和存在的不足进行归因分析，提出现代高职校园媒体文化科学建构的五大愿景。本文研究和推崇的结论：大力发展校园媒体文化。要在现代高职院校营造建构开放、融合、多元、互补、、批判、共存、激荡、发展、提升、共荣的校园媒体文化繁荣景象，让校园媒体文化传承和守护现代高职院校技能为核心工业文化和以人文为核心的大学精神。现代高职校园媒体文化体现着学校品格，体现着校园品味的重塑与再造，传承与提升高职院校的大学精神与品牌力量，是繁荣校园文化和创建和谐校园的重要因素，也是推动学校科学、可持续发展的力量源泉。在十七届六中全会及《国家“十二五”时期文化改革发展规划纲要》的大背景下，促进校园媒体文化的大发展大繁荣成为既是应有之义，，也是必由之路。
[Abstract]:With the innovation of media technology, there are many new situations, new problems and new characteristics in the campus media culture of higher vocational education under the new media environment. How to effectively integrate the campus media of higher vocational education and give full play to the function of campus media culture. At present, it has become a new subject that needs to be studied urgently in higher vocational colleges. Culture is a broad concept, and modern higher vocational campus media culture can be expressed as follows: within modern higher vocational colleges and between schools and society through campus newspapers, radio, television, Internet, magazines, mobile phones, Direct mail and other communication tools as media, in the long-term practical activities of teachers and students in the school formed with the characteristics of campus localization of the sum of spiritual wealth. This concept determines that the extension of campus media refers to the school or teachers and students to run their own media, or the use of social media tools to carry out information dissemination in the campus. This paper expounds that teachers and students in campus media culture are no longer passive consumers of simple audience and media culture products, and teachers and students are not only consumers of cultural products, but also active creators of cultural products. It reflects the dynamic generation process of cultural inheritance and innovation. It shows not only the local spiritual symbol of humanistic tradition, but also the spiritual wealth of long-term practice and cultivation of innovation between teachers and students, which is the inherent requirement and spiritual essence of campus media culture. Starting from the analysis of the connotation and characteristics of campus media culture, this paper explains the function of campus media culture in higher vocational colleges by using the theories of communication, pedagogy and culturology. This paper analyzes the present situation and shortcomings of campus media culture in higher vocational education, and puts forward five vision for the scientific construction of campus media culture in modern higher vocational education. The conclusion of this paper is to develop campus media culture. It is necessary to create a prosperous scene of campus media culture in modern higher vocational colleges that is open, integrated, pluralistic, complementary, critical, coexisting, agitated, developed, promoted, and co-flourished. Let the campus media culture inherit and protect the skills of modern higher vocational colleges as the core industrial culture and the university spirit with humanities as the core. Modern higher vocational campus media culture embodies the school character, reflects the reconstruction and reconstruction of campus taste, inherits and promotes the university spirit and brand strength of higher vocational colleges, and is an important factor for the prosperity of campus culture and the establishment of harmonious campus. It is also the source of strength to promote school science and sustainable development. Under the background of the sixth Plenary session of the 17th CPC Central Committee and the outline of the National Cultural Reform and Development Plan during the 12th five-year Plan period, it is not only the proper meaning, but also the only way to promote the great development and prosperity of campus media culture.
【学位授予单位】：广东技术师范学院
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：G711;G206

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