保定剑桥教育集团发展战略研究

发布时间：2018-02-28 20:52

本文关键词： 战略管理幼儿教育市场竞争　出处：《河北大学》2017年硕士论文　论文类型：学位论文

【摘要】：国家昌盛,系于教育;教育发展,关乎民生。从古至今,教育问题一直就是关乎着每一个家庭的头等大事,现阶段,教育深刻影响着中华民族的复兴和中国梦的实现。以习近平总书记为核心的党中央领导集体高度重视教育改革问题;2012年11月15日,习近平总书记上任伊始,在与中外记者见面会上,谈到了执政目标,关注的第一项任务就是教育:“我们的人民热爱生活,期盼有更好的教育、更稳定的工作、更满意的收入……期盼孩子们能成长得更好、工作得更好、生活得更好。人民对美好生活的向往,就是我们的奋斗目标。”5年来,中共中央、国务院一直把教育改革放在优先发展的重要战略地位,积极推进民办教育的发展。中共中央在推进全面深化改革的过程中,对教育事业提出了全面深化、综合改革的新要求,因而,民间资本持续进入教育领域,完善了我国教育市场体系。随着中国人口红利的衰减,全面推行放开二胎政策以及家长们长久以来“赢在起跑线”思想的延续,幼儿教育机构在服务意识、教学质量、素质培养等方面做出了优化改进。严酷的竞争推动着幼儿教育机构的经营理念快速变化,引发幼儿教育市场迅速扩张、教育资源重新整合,因此,教育机构的战略管理就显得十分重要。本文基于战略管理相关理论,从社会环境、政策环境、经济环境以及行业竞争环境等方面对保定剑桥教育集团的外部环境进行详尽梳理;同时对其管理现状、组织结构、人力资源等内部状况进行细致阐述,总结分析了现阶段保定剑桥教育集团面临的各种问题与挑战。随后采用SWOT分析法和QSPM定量矩阵分析法,制定集团的长远发展战略,并提出延伸产业链的资源整合方法、构建多品牌的多元服务体系、吸纳复合人才的立体化保障手段、细化幼教市场的全方位营销策略一系列应对措施和保障方法。
[Abstract]:The prosperity of the country is related to education; the development of education is vital to the people's livelihood. From ancient times to the present, the issue of education has always been a top priority for every family. At this stage, Education has a profound impact on the rejuvenation of the Chinese nation and the realization of Chinese Dream. The collective leadership of the CPC Central Committee, with General Secretary Xi Jinping as the core, attaches great importance to the issue of education reform. In November 15th 2012, General Secretary Xi Jinping took office, At the meeting with Chinese and foreign journalists, the first task of the government was to focus on education: "our people love life, expect a better education, a more stable job, a more satisfied income, and hope that the children will grow up better." The people's yearning for a better life is our goal. "over the past five years, the CPC Central Committee and the State Council have placed educational reform in an important strategic position of priority development. The CPC Central Committee, in the process of promoting comprehensive reform, has put forward new requirements for comprehensive and comprehensive reform of education, so that private capital continues to enter the field of education. With the decline of China's population dividend, the comprehensive implementation of the policy of opening up the second child and the continuation of parents' long thought of "winning at the starting line", early childhood education institutions are serving their awareness and teaching quality. The rigorous competition has promoted the fast change of the management idea of the preschool education institutions, which has led to the rapid expansion of the early childhood education market and the re-integration of educational resources. The strategic management of educational institutions is very important. Based on the theory of strategic management, this paper makes a detailed analysis of the external environment of Baoding Cambridge Education Group from the aspects of social environment, policy environment, economic environment and industry competition environment. At the same time, the management status, organizational structure, human resources and other internal conditions are elaborated in detail, and various problems and challenges faced by Baoding Cambridge Education Group are summarized and analyzed. Then, SWOT analysis and QSPM quantitative matrix analysis are used. To formulate the long-term development strategy of the group, and put forward the resources integration method of extending the industrial chain, construct the multi-brand multi-service system, absorb the three-dimensional safeguard means of the compound talents, A series of countermeasures and safeguard methods to refine the marketing strategy of preschool education market.
【学位授予单位】：河北大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G619.2

【参考文献】