主辅制造商协同生产系统博弈模型研究

发布时间：2018-01-03 11:04

本文关键词：主辅制造商协同生产系统博弈模型研究　出处：《天津大学》2016年博士论文　论文类型：学位论文

【摘要】：随着市场竞争的进一步加剧,企业间的竞争不仅仅局限在产业内部,大多数产品都在一定程度上受到互补产品的影响,越来越多的企业选择在产业外部的“蓝海区域”进行拓展,企业管理创新势在必行。然而,互补品策略的选择是一个复杂的系统工程,受到诸如产品发展周期,主体产品之间的替代性,主体产品与互补品之间的互补性,决策模式等因素的影响。所以,企业必须认真辨析上述因素才能有效利用互补品策略来达到盈利的目的。本文借鉴了国内外相关学者的研究,以制造商及其互补品制造商组成的主辅制造商复杂系统为研究对象,基于行为科学相关理论探索制造商行为视角下的主辅制造系统的稳定性及最优控制问题。论文主要的研究内容以及创新性结论如下:1、以互补品策略的演化过程为研究目的,分别构建了无互补品策略模型、单边互补品策略模型、双边竞争的互补品策略模型、双边合作的互补品策略模型。以模型解析与数值仿真相结合的方法,研究了参数变化对模型稳定性的影响。研究发现单边的互补品策略是一个不稳定的策略,双边合作的互补品策略模型下,随着互补性的提高,系统所有成员都是受益的。2、构建了主辅制造商互补策略的Cournot-Bertrand混合动态博弈模型,借助混沌理论与动态仿真探索Cournot-Bertrand混合动态博弈模型所变现的复杂动力学特征。研究结果表明系统存在模型纳什均衡点,随着参数的变化,系统的稳定性会随之发生变化;参数调整控制法能很好的控制系统的混沌行为。3、考虑制造商的风险偏好、质量投资和企业社会责任,构建了主辅制造商在不同市场力结构下的动态博弈模型。运用分岔图、最大李雅普诺夫指数、0-1测试探索系统所变现的复杂动力学特征。研究结果表明:参数对系统稳定性有很大的影响,参数值应该保持在一定范围内,否则系统将会通过被周期分岔进入混沌状态;最后运用参数域对三各模型进行稳定域分析,发现Stackelberg博弈模型比纳什博弈模型具有更好的稳定性。
[Abstract]:With the further aggravation of market competition, the competition between enterprises is not confined to the industry, most products are affected by complementary products to some extent. More and more enterprises choose to expand in the "Blue Sea area" outside the industry. Enterprise management innovation is imperative. However, the choice of complementary product strategy is a complex system engineering, subject to such as product development cycle. The substitution between the main products, the complementarity between the main products and the complementary products, and the influence of the decision-making model. Enterprises must carefully identify the above factors in order to effectively use complementary products strategy to achieve the purpose of profit. This paper draws lessons from the relevant scholars at home and abroad. The research object is the complex system of the main and auxiliary manufacturers, which is composed of the manufacturers and their complementary manufacturers. Based on the theory of behavioral science, this paper explores the stability and optimal control of manufacturing systems from the perspective of manufacturer behavior. The main research contents and innovative conclusions are as follows: 1. Aiming at the evolution process of complementary product strategy, the models of non-complementary product strategy, one-sided complementary product strategy and bilateral competition complementary product strategy are constructed respectively. The influence of parameter changes on the stability of the model is studied by the method of model analysis and numerical simulation. It is found that unilateral complementary strategy is an unstable strategy. Under the complementary strategy model of bilateral cooperation, all members of the system benefit from the improvement of complementarity. The Cournot-Bertrand hybrid dynamic game model with complementary strategies of main and auxiliary manufacturers is constructed. By means of chaos theory and dynamic simulation, the complex dynamic characteristics of Cournot-Bertrand hybrid dynamic game model are explored. The results show that the model Nash equilibrium exists in the system. With the change of parameters, the stability of the system will change. The parameterized control method can well control the chaotic behavior of the system. It takes into account the manufacturer's risk preference, quality investment and corporate social responsibility. The dynamic game model of the main and auxiliary manufacturers under different market power structures is constructed. The maximum Lyapunov exponent is obtained by using the bifurcation diagram. The results show that the parameters have a great influence on the stability of the system, and the parameters should be kept in a certain range. Otherwise, the system will be chaotic by periodic bifurcation. Finally, the stability of the three models is analyzed by using the parameter domain, and it is found that the Stackelberg game model is more stable than the Nash game model.
【学位授予单位】：天津大学
【学位级别】：博士
【学位授予年份】：2016
【分类号】：F273;F224.32

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