A国际货运代理公司航空货运业务发展战略研究

发布时间：2018-01-08 07:21

本文关键词：A国际货运代理公司航空货运业务发展战略研究　出处：《华东理工大学》2017年硕士论文　论文类型：学位论文

【摘要】：自中国改革开放以来,对外开放得到了进一步的深入和扩展,中国的进出口贸易持续不断的高速增长,取得了举世瞩目的成就。繁荣的贸易活动依赖于便捷的交通运输,随着经济的快速增长,依靠陆运物流和海路物流已经远远不能满足经济发展的需求,因此航空运输呈现出加速增长的势头。A国际货运代理公司是具有150年历史的跨国公司,在中国有62家分公司及办事处,员工超过5000名,为客户提供陆路运输、空运,海运以及合同物流(供应链管理)综合解决方案。公司面对同行间竞争,替代运输方式的威胁,以及自身的弱点和缺陷,如何能够促进航空货运业务的新发展成为摆在管理层面前的严峻任务。本文首先对A国际货运代理公司航空货运业务的内部环境进行了全面分析,介绍了A公司目前航空货运业务的服务,业务特点,营销模式及价格制定,指出优势和不足。其次,分析了A国际货运代理公司货运业务的外部环境。运用PEST对A国际货运代理公司所处的政治环境,经济环境,社会环境及技术环境深入剖析；采用波特五力模型对A国际货运代理公司现有竞争者,潜在竞争者,替代品的威胁,买方的议价能力和卖方的议价能力进一步抽丝剥茧式。最后,运用SWOT分析,形成优势,劣势,机会和威胁的矩阵图,制定出了有针对性的A公司航空货运业务发展战略,并提出了具有可操作性的发展建议。
[Abstract]:Since China's reform and opening up, the opening to the outside world has been further deepened and expanded, and China's import and export trade continues to grow at a high speed. The prosperity of trade depends on convenient transportation. With the rapid economic growth, relying on land logistics and sea logistics has been far from meeting the needs of economic development. As a result, air transportation shows a momentum of accelerating growth. A International Freight Agency is a 150-year-old multinational company with 62 branches and offices in China with more than 5,000 employees. Provides customers with integrated land, air, shipping and contract logistics (supply chain management) solutions. The company faces peer competition, threats from alternative modes of transport, and its own weaknesses and weaknesses. How to promote the new development of air cargo business becomes a serious task in front of management. Firstly, this paper makes a comprehensive analysis of the internal environment of air cargo business of A international freight forwarding company. This paper introduces the service, business characteristics, marketing mode and price formulation of Air cargo Service in A Company, and points out its advantages and disadvantages. This paper analyzes the external environment of A international freight forwarder's freight business, and deeply analyzes the political, economic, social and technical environment of A international freight forwarding company by using PEST. Using Porter's five-force model, the existing competitors, potential competitors, alternatives to the threat, buyer's bargaining power and seller's bargaining power to further draw cocoon type. Finally. By using the SWOT analysis to form the matrix diagram of the advantages, disadvantages, opportunities and threats, the development strategy of the air cargo business of company A is worked out, and the operable development suggestions are put forward.
【学位授予单位】：华东理工大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F259.1;F561

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