DF公司X商业地产项目开发研究

发布时间：2018-01-11 01:09

本文关键词：DF公司X商业地产项目开发研究　出处：《吉林大学》2017年硕士论文　论文类型：学位论文

更多相关文章： DF公司 商业地产 SWOT分析 开发方案

【摘要】：三十年的改革开放让我国的经济与社会取得了长足的发展,随着城市化进程的加快,大量人口融入城市,给我国城市经济的发展带来了新的活力,在这种情况下,城市商业综合体逐渐成为很多新城的新特征,这种综合体能够满足人们日益增长的消费需求,提供多样化、高质量的商业服务。DF公司在住宅地产领域有着丰富的开发经验,通过此项目首次进入商业地产领域,因此,本文将以DF公司在开封市某商业地段的开发作为研究对象,对商业地块的开发进行全方位分析。首先,对X商业地产项目背景环境进行分析,重点对开封市经济发展情况、项目地理位置和区域商业情况展开深入的研究,得出目前开封市的各项政策与基础设施建设有利于该商业地产项目的开发。同时,采用对地块情况进行综合分析,结合地块现阶段的具体实际情况,指出该地块具有较好的开发价值,未来发展前景较好。其次,对X商业地产项目的市场定位情况进行分析。第一步,先对项目的潜在消费者进行调查分析,了解具体的目标顾客范围;第二步,对项目进行SWOT分析,探究该项目在开发过程中的具体优势、劣势、机会和威胁,以更好地制定发展战略和规划;第三步,对项目进行STP分析,确定项目的目标市场和市场定位;第四步,根据前文分析比较可能的定位方案,最终建议DF公司以效益最大化为前提条件,优化和调整方案,制定更具市场竞争力的开发方案。同时,还对项目的经济效益进行计算和比较,确定项目具有较好的经济收益率,可进行开发和投资。在文章结尾,本文还提出有利于X项目开发的对策和建议,以确保该商业地产项目能够更好得到更好地开发和经营,为DF公司下一阶段的开发工作提供借鉴和帮助。
[Abstract]:Thirty years of reform and opening to the outside world have made great progress in China's economy and society. With the acceleration of urbanization, a large number of people have merged into the city, which has brought new vitality to the development of our country's urban economy. In this case, the urban commercial complex has gradually become a new feature of many new cities, which can meet the increasing consumer demand and provide diversification. The high-quality commercial service. DF company has rich development experience in the residential real estate field, through this project enters the commercial real estate domain for the first time, therefore. This paper will take the development of DF company in a commercial area of Kaifeng as the research object, and analyze the development of commercial land. Firstly, the background environment of X commercial real estate project is analyzed. Focus on the economic development of Kaifeng City, the geographical location of the project and regional commercial situation in-depth study, the current Kaifeng City policies and infrastructure construction is conducive to the development of the commercial real estate project. At the same time. Based on the comprehensive analysis of the land block and the actual situation of the block at the present stage, it is pointed out that the block has better development value and better development prospect in the future. Secondly. The market orientation of X commercial real estate project is analyzed. The first step is to investigate and analyze the potential consumers of the project to understand the specific target customer range. The second step is to make a SWOT analysis of the project to explore the specific strengths, weaknesses, opportunities and threats of the project in the process of development, in order to better formulate the development strategy and plan; The third step, the STP analysis of the project, to determine the target market and market positioning of the project; 4th steps, according to the previous analysis to compare the possible positioning plan, finally suggested that DF company to maximize benefits as a prerequisite, optimize and adjust the program, to formulate a more competitive market development plan. At the same time. The economic benefits of the project are also calculated and compared to determine that the project has a better economic rate of return and can be developed and invested. At the end of the article, the paper also puts forward some countermeasures and suggestions conducive to the development of X project. In order to ensure that the commercial real estate project can be better developed and better management, for the next stage of the development of DF company to provide reference and help.
【学位授予单位】：吉林大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F299.23

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