社会影响方式对公众节能行为的干预效果——基于26项现场实验的元分析

发布时间：2018-01-16 08:21

本文关键词：社会影响方式对公众节能行为的干预效果——基于26项现场实验的元分析　出处：《北京理工大学学报(社会科学版)》2017年04期 　论文类型：期刊论文

【摘要】：运用元分析技术,对1976—2015年期间发表的26项关于社会影响与节能行为关系的现场实验研究进行综合定量检验,系统评价社会影响方式对节能行为的干预效果。采用校正的标准化均数差作为统一效应量,根据文献异质性检验结果,采取随机效应模型进行主效应检验和调节效应检验。结果显示:(1)总体而言,社会影响方式能够激励公众实施节能行为,主效应达到中等强度(d=0.487);(2)干预方式、干预时机、干预时长3个调节变量对社会影响与节能行为之间的关系具有显著的调节作用。在干预方式上,公开承诺和社会对比反馈的节能效果显著优于榜样示范和社会规范;在干预时机上,事后干预的节能效果显著优于事前干预;在干预时长上,持续1~3个月的干预策略效果最好;而干预频率的调节作用没有得到验证。元分析结果厘清了已有研究产生争议的原因,有利于政府及相关部门更好地制定引导公众节能行为的政策激励措施。
[Abstract]:Using the element analysis technology, 26 on the relationship between social effects and energy saving behavior of the field experiment study published in 1976 and 2015 during the comprehensive quantitative inspection system, intervention effect of social impact assessment of such behavior. The correction of the standardized mean difference as a unified effect, based on the heterogeneity test, take random the effect of model is the main effect of test and regulation effect test. The results showed: (1) overall, the social impact of ways to encourage the public to implement energy saving behavior, moderate intensity reached the main effect (d=0.487); (2) intervention, intervention, intervention time relationship between the 3 adjustment variables of social influence and such behavior has a significant moderating effect. In the intervention mode, energy saving effect and social comparison feedback public commitment is significantly higher than that of model demonstration and social norms; in the intervention time, after the dry The energy saving effect is significantly better than pre intervention in advance; intervention time, the best effect of intervention strategies for 1~3 months; the intervention of frequency regulation has not been verified. Element analysis results to clarify the reason of existing research disputes, is conducive to the government and relevant departments to better establish such policy incentives to guide public behavior measures.

【作者单位】：中国矿业大学管理学院;
【基金】：国家社会科学基金资助项目“不同政策工具对居民能源消费行为低碳化的作用机理及优化策略研究”(14BGL204) 江苏省高校哲学社会科学研究重点项目资助“江苏省生态消费文化的培育与建设研究”(2016ZDIXM035) 中央高校基本科研业务费专项基金资助项目“城市居民能源消费行为低碳化的政策干预路径研究”(2015WC02)
【分类号】：C912.6;F206
【正文快照】： 一、问题的提出全球碳项目(Global Carbon Project,GCP)发布的《2015年全球碳预算报告》显示,2014年全球化石燃料及工业碳排放量高达98亿吨,约合351.74亿吨CO2,比《京都议定书》规定的排放量计算基准年1990年增长60%[1]。2015年12月联合国气候大会在巴黎达成的《巴黎协定》提

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