海卖宝邮政跨境电商供销服务平台发展策略研究

发布时间：2018-01-16 10:00

本文关键词：海卖宝邮政跨境电商供销服务平台发展策略研究　出处：《华侨大学》2017年硕士论文　论文类型：学位论文

【摘要】：跨境电子商务是当前新兴的互联网经济模式,当前全球市场里跨境电子商务发展迅猛,国内跨境电商行业也在不断地布局。本文研究的对象海卖宝平台是中国邮政系统内的首个跨境电商供销平台,也是福建邮政首次尝试自建B2B2C模式平台,在商业模式、业务流程、开发技术上都具有开拓性和创新性,同时也从电子商务的视角,对邮政传统业务结构的调整与转型,提供了新的思考。本文的第一部分,主要介绍了本文的研究背景,即当前电子商务的发展状况。其次是文献综述,主要总结国际贸易、税收协定、海关监管等对跨境电子商务的影响。第二部分,主要介绍了跨境电子商务的发展的不同理论,包括成本分析理论,商业生态系统理论,价值链理论,SWOT分析理论。第三部分,讨论了当前我国跨境电子商务的几种模式,以及物流平台的情况。分析了当前这几种模式在平台运行、物流仓储和用户体验、互联网衔接方面所存在的不足。第四部分,研究了“海卖宝”平台的发展背景、其功能,能够为当前的跨境电子商务提供的一系列作用,同时应用SWOT方法分析其所存在的不足。第五部分,论述了“海卖宝”平台的内部发展的策略和保障措施。从内部组织架构、物流仓储和人员发展角度提出改进的策略,并对这些策略的落地实施设计了保障措施。“海卖宝”平台在未来的发展中,应当借助外部的政策和邮政资源优势发展,通过把握互联网和大数据的风口,不断巩固其平台的生命力。海卖宝作为中国邮政电子商务走向国际化的重要平台,对其研究具有重要意义。结合近年来跨境电子商务的整体发展趋势,对海卖宝在当前的跨境电子商务行业所面临的机遇和挑战,以及其自身所存在的不足,从互联网大数据、物流构建、海外布局、金融平台衔接等一系列层面进行研究讨论,结合产业升级等有利的大环境或风口,探讨海卖宝未来的发展之路,以此为邮政的电子商务国际业务的深入发展提供一些具有现实意义和可操作的思路。
[Abstract]:Cross-border electronic commerce is a new Internet economy model, and it is developing rapidly in the global market. Domestic cross-border e-commerce industry is also constantly layout. The research object of this paper is the first cross-border e-commerce platform in the Chinese postal system, and it is also the first attempt of Fujian Post to build its own B2B2C model platform. In the business model, business process, development technology are pioneering and innovative, but also from the perspective of e-commerce, the adjustment and transformation of the traditional postal service structure. The first part of this paper mainly introduces the research background of this paper, that is, the current development of electronic commerce, followed by a literature review, mainly summarizes international trade, tax agreements. The second part mainly introduces the different theories of the development of cross-border electronic commerce, including cost analysis theory, business ecosystem theory, value chain theory. SWOT analysis theory. The third part, discusses the current cross-border e-commerce in China, as well as the situation of the logistics platform, and analyzes the current operation of these models in the platform, logistics warehousing and user experience. Part 4th studies the development background of the platform of "selling treasure in the sea" and its function, which can provide a series of functions for the current cross-border electronic commerce. At the same time, using SWOT method to analyze its shortcomings. 5th, discussed the "sea selling treasure" platform internal development strategy and safeguard measures, from the internal organizational structure. Logistics warehousing and personnel development point of view to improve the strategy, and the landing of these strategies to implement the design of protection measures. "Hai sell treasure" platform in the future development. With the help of external policies and the advantages of postal resources, we should constantly consolidate the vitality of the platform by grasping the Internet and big data's tuyere. Combined with the overall development trend of cross-border e-commerce in recent years, the opportunities and challenges faced by sea selling treasure in the current cross-border e-commerce industry, as well as its own shortcomings. From the Internet big data, logistics construction, overseas layout, financial platform convergence and a series of levels of research and discussion, combined with industrial upgrading and other favorable environment or tuyere, to explore the future development of marine treasure. It provides some practical and operable ideas for the further development of the international business of e-commerce.
【学位授予单位】：华侨大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F724.6;F274;F259.2

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