苏州高新区XSG地块房地产项目投资决策分析

发布时间：2018-03-02 07:29

本文关键词： 房地产投资决策市场分析财务评价风险分析　出处：《西安建筑科技大学》2017年硕士论文　论文类型：学位论文

【摘要】：近年来,我国房地产市场发展迅速且市场竞争日趋激烈,且成为国家政策调控的重点对象。而房地产项目开发建设工期长、建造难度大、涉及面广、资金流量大、回收期长等特点影响着房地产项目的开发建设。不仅如此,房地产项目建设开发还面临着一系列无法预测的风险。在这种形势下,房地产项目建设前期的经济分析工作就显得十分重要。本论文以苏州市高新区XSG地块为研究对象,在文献研究和理论综述的基础上,重点分析苏州市高新区XSG地块房地产开发项目的可行性,结合项目的实际情况和所在地的宏观环境,以市场调查为基础,着重分析了项目的财务能力和抗风险能力。首先研究市场,在大的宏观背景下对房地产市场大环境进行分析,且对苏州市的宏观经济环境及房地产市场竞争环境进行了具体分析,在SWOT分析的基础上得出项目市场定位,并对项目的开发设计理念进行确定,针对确定的项目规划方案,编排项目的开发进度安排;其次,基于市场调查和数据分析,对项目的投资进行估算,通过对项目的收入投资估算、项目资金筹措安排、财务评价以及不确定性分析明确了项目的盈利能力和开发经营风险。最后,对项目开发存在的风险进行识别并提出应对对策。在以上分析的基础上,得出了项目经济性的结论,同时,有针对性地提出一些建议,企业能够在当前大环境下做出正确决策提供帮助和参考。
[Abstract]:In recent years, China's real estate market has developed rapidly and the market competition has become increasingly fierce, and has become the key object of national policy regulation and control, while the real estate project development and construction period is long, the construction is difficult, involving a wide range, and the flow of funds is large. The characteristics of long payback period affect the development and construction of real estate projects. Moreover, the construction and development of real estate projects also face a series of unpredictable risks. The economic analysis work in the early stage of the real estate project construction is very important. This paper takes the XSG plot of Suzhou High-tech Zone as the research object, on the basis of the literature research and the theory summary, Focusing on the analysis of the feasibility of the real estate development project of XSG plot in Suzhou High-tech Zone, combining with the actual situation of the project and the macro environment of the location, based on the market investigation, The financial ability and risk resistance of the project are analyzed. Firstly, the market is studied, and the real estate market environment is analyzed under the macro background. This paper also analyzes the macro economic environment and real estate market competition environment of Suzhou City, obtains the market orientation of the project on the basis of SWOT analysis, and determines the concept of development and design of the project, aiming at the determined project planning scheme. Secondly, based on market research and data analysis, the investment of the project is estimated, and the project financing is arranged through the estimation of the income investment of the project. Financial evaluation and uncertainty analysis make clear the profitability of the project and the risk of development and management. Finally, the risk of project development is identified and countermeasures are put forward. On the basis of the above analysis, the conclusion of project economy is drawn. At the same time, some suggestions are put forward so that enterprises can make correct decisions in the current environment to provide help and reference.
【学位授予单位】：西安建筑科技大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F299.23

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