A公司在中国医疗器械认证市场的竞争战略研究

发布时间：2018-03-15 03:15

本文选题：医疗器械第三方认证　切入点：医疗器械法规　出处：《首都经济贸易大学》2017年硕士论文　论文类型：学位论文

【摘要】：本文借助中国医疗器械认证行业的整体了解,结合本人在A公司的实际工作经历,对我国医疗器械认证行业状况及特点进行了简单的介绍。医疗器械行业是目前世界各国的投资热点,随点大量资金的涌入,众多新技术、新产品不断实现商品化。医疗器械检测认证市场上可提供的同质化服务严重,导致市场竞争更加激励。结合A公司在中国医疗器械检测与认证行业的地位和市场表现,运用MBA学习阶段学习的宏观环境分析法、五力分析模型及SWOT分析方法,对医疗器械认证的宏观外部竞争环境、内部竞争环境及A公司的优势、劣势、所面临的机遇及威胁进行了剖析,发现了A公司在医疗器械认证市场竞争中所面临的问题。针对这些问题,又进行了进一步的研究分析,初步提出了可能的市场竞争战略方案。最后本文又围绕市场竞争战略方案,提出具体的实施建议。希望本文提出的一些市场竞争战略设想,能够A企业缓解医疗器械认证市场竞争压力提供一些有价值的建议。
[Abstract]:In this paper, with the help of the overall understanding of the medical device certification industry in China, combined with my actual working experience in Company A, This paper briefly introduces the status and characteristics of the medical device certification industry in China. The medical device industry is a hot investment spot in the world at present. With the influx of a large amount of capital, many new technologies are coming in. New products continue to be commercialized. The homogenized services that can be provided in the medical device testing and certification market are serious, resulting in a more competitive market. Combined with the position and market performance of company A in the medical device testing and certification industry in China, Using the macro-environment analysis method of MBA learning stage, the five-force analysis model and the SWOT analysis method, the macro external competitive environment, internal competitive environment and A company's advantages and disadvantages of medical device certification are analyzed. The opportunities and threats faced by the company were analyzed, and the problems faced by company A in the market competition of medical device certification were found. In view of these problems, further research and analysis were carried out. Finally, the paper puts forward some concrete suggestions on the implementation of the market competition strategy, and hopes that some market competition strategies will be put forward in this paper. Enterprise A to ease the competitive pressure of the medical device certification market to provide some valuable advice.
【学位授予单位】：首都经济贸易大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F203;F272

【参考文献】