京东商城物流配送模式优化研究

发布时间：2018-03-15 13:05

本文选题：电商企业　切入点：京东商城　出处：《山东大学》2017年硕士论文　论文类型：学位论文

【摘要】：伴随着国民经济进入全面转型升级和"互联网+"发展,我国电商物流发展规模迅速扩大,京东物流要在全面服务社会化生产和人民生活的新阶段保持持续的竞争优势,就需要优化自身的物流体系。本文首先通过对核心竞争力理论、交易费用理论、供应链管理理论进行梳理,并对同行业物流模式分析的基础上,得出电商企业在物流模式的选择上取决于企业自身规模实力和内部环境,在不同的发展阶段电商企业还应根据外部环境做出调整的结论。京东商城作为B2C电商行业的代表企业,目前京东的物流体系中已经具有200多个大型仓库,超过6000个配送站和自提点,已经成为中国电商领域最大规模的自建物流体系。京东所在的B2C零售行业,面临着消费者收入不断提高、网购需求不断增大、物流行业成熟度的提升等方面的机遇,但也面临着物流成本高、配送效率低、提升消费者体验等方面的挑战。文章首先分析了当前京东物流配送模式的运行效果,然后对京东物流的仓储、配送、运输、人员配置的现状进行分析,指出了京东物流在这几方面存在的不足之处。最后结合当前物流发展趋势及借鉴其他电商企业物流建设方面的经验,从提升仓储管理水平、完善物流配送设施、优化物流运输策略、内部和外部措施优化物流人员配置等方面提出了改进京东物流配送模式的对策和建议。
[Abstract]:With the national economy entering a comprehensive transformation and upgrading and the development of the "Internet", the scale of e-commerce logistics development in China is rapidly expanding. JingDong logistics should maintain a sustained competitive advantage in the new stage of comprehensive service socialized production and people's life. First of all, this paper combs the core competitiveness theory, transaction cost theory and supply chain management theory, and analyzes the logistics model of the same industry. It is concluded that the choice of logistics mode of e-commerce enterprises depends on their own scale strength and internal environment, and should be adjusted according to the external environment at different stages of development. JingDong Mall is the representative enterprise of B2C ecommerce industry. At present, JingDong's logistics system already has more than 200 large warehouses, more than 6,000 distribution stations and self-promotion points. It has become the largest self-built logistics system in the field of e-commerce in China. JingDong's B2C retail industry, Facing the opportunities of increasing consumer income, increasing demand for online shopping and improving the maturity of the logistics industry, but also facing high logistics costs, low distribution efficiency, The article first analyzes the operation effect of JingDong's logistics distribution mode, and then analyzes the current situation of the storage, distribution, transportation and staffing of JingDong logistics. This paper points out the shortcomings of JingDong logistics in these aspects. Finally, combining with the current logistics development trend and drawing lessons from the experience of other e-commerce enterprises in logistics construction, the paper improves the level of warehousing management and improves logistics distribution facilities. The countermeasures and suggestions to improve JingDong's logistics distribution mode are put forward in the aspects of optimizing logistics transportation strategy, internal and external measures, optimizing logistics personnel allocation and so on.
【学位授予单位】：山东大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F724.6;F252.1

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