小件快运服务产品定价问题研究

发布时间：2018-03-21 20:25

本文选题：小件快运　切入点：定价　出处：《吉林大学》2017年硕士论文　论文类型：学位论文

【摘要】：小件快运服务是针小型货物,依托客运站场以及客运班线网络,利用班车行李舱,将受托货物完好送达客户的一项客运增值服务。相较于传统的快递服务,具有运营成本低、运送速度快、运行稳定等多方面的优势。但是在小件快运发展过程中普遍存在技术水平和管理手段落后、定价不透明、运作效率和服务质量不高等具体问题。为了能够高效地利用客运车辆的闲置运力,促进小件快运服务健康发展,论文针对小件快运服务产品定价问题进行研究。在分析定价影响因素、明晰定价方法基础上,重点建立定价模型,并进行单因素敏感性分析,为小件快运服务产品合理定价提供参考,提升小件快运运营企业盈利能力。论文根据小件快运服务时效性高、客运资源依赖程度高、成本低等特点,定义了小件快运服务产品;分析了小件快运服务的时效性、运输供给因素和成本对小件快运服务产品价格的影响。进而,重点运用收益管理的差别定价策略,综合考虑了小件需求量与交货时间以及小件单位运价的相互作用,根据不同顾客对交货时间和价格的敏感性不同,建立了基于交货时间的小件快运服务产品定价模型。该定价模型以小件快运运营企业的利润最大化为目标函数,通过采用MATLAB中的非线性优化fminbnd函数求解,获得基于交货时间的动态价格。通过数值分析,检查了所建定价模型在不同的情景下的适用性,以便在细分市场中使用所建定价模型差别定价;同时,进行了定价模型参数的敏感性分析,反映了最优价格对需求变化的敏感程度。研究结果表明,小件快运服务产品适宜优先考虑那些在运输能力以内、对交货时间更加敏感的小件运输需求。
[Abstract]:Small-piece express service is a passenger transport value-added service that relies on small cargo, relying on passenger terminal and passenger line network, and using shuttle luggage cabin to deliver the entrusted goods to customers in good condition. Compared with traditional express service, it has lower operating cost. There are many advantages such as high speed, stable operation and so on. However, in the process of development of small piece express, the technical level and management means are generally backward, and the pricing is not transparent. In order to make efficient use of idle capacity of passenger vehicles and promote the healthy development of small express transportation service, On the basis of analyzing the influencing factors of pricing and clarifying the pricing methods, the pricing model is established, and the sensitivity analysis of single factor is carried out. This paper provides a reference for the reasonable pricing of the small part express service products and promotes the profitability of the small part express service enterprises. According to the characteristics of the small piece express service such as high timeliness, high degree of dependence on passenger transport resources and low cost, the paper defines the small piece express service product. This paper analyzes the timeliness of small piece express service, the influence of transportation supply factor and cost on the price of small piece express service product, and puts emphasis on the differential pricing strategy of revenue management. Considering comprehensively the interaction between the demand for small pieces and delivery time and the unit freight rate of small pieces, according to the different customer's sensitivity to delivery time and price, In this paper, a pricing model of small piece express service product based on delivery time is established. This pricing model takes the profit maximization of the small part express operation enterprise as the objective function, and is solved by using the nonlinear optimization fminbnd function in MATLAB. Obtain dynamic price based on delivery time. Through numerical analysis, the applicability of the established pricing model in different scenarios is examined in order to use the established pricing model for differential pricing in submarket segments; at the same time, Sensitivity analysis of pricing model parameters is carried out to reflect the sensitivity of the optimal price to changes in demand. Smaller shipping requirements that are more sensitive to delivery time.
【学位授予单位】：吉林大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F259.2

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