自营物流电商企业物流能力对企业绩效的影响研究

发布时间：2018-04-02 08:31

本文选题：自营物流电商企业　切入点：物流能力　出处：《郑州大学》2017年硕士论文

【摘要】：物流与电商企业的运营密不可分,但随着电子商务的快速发展,由不可控因素造成的商品破损、配送延迟等现象频发,导致物流成本不断增加,物流成为电商企业发展的制约因素之一。为了提高企业物流能力、降低物流成本,很多电商企业开始将大量资金投入到自建物流。基于此背景,如何界定自营物流电商企业的物流能力、如何评价自营物流电商企业的绩效、物流能力对企业绩效的影响等,成为很多电商企业关注的焦点问题。本文首先对自营物流电商企业的物流能力这一概念进行界定:物流能力包括配送能力、信息能力、品质能力以及创新能力。其中,配送能力包括产品送达的及时性、完整性、覆盖范围及送货柔性,是物流能力的根本;信息能力包括物流信息系统与其他信息系统的连接性、物流查询和跟踪信息服务性、信息技术的先进性及信息数据处理速度,是物流能力的桥梁;品质能力包括业务熟练性、按需取件送件、时间和方式调整便捷性及顾客投诉率,是物流能力的基石;创新能力包括技术创新、差异化策略、增值服务创新,是提高物流能力的不竭动力。其次采用定量和定性相结合的方法,从顾客服务绩效、运营绩效和财务绩效三个维度来衡量自营物流电商企业的绩效,然后分析物流能力和企业绩效之间的作用关系。再次,基于212份问卷资料的调查数据,综合运用SPSS22.0和AMOS21.0软件进行正态性检验、描述性统计分析、信度和效度检验。最后运用结构方程模型对样本数据进行拟合度分析和模型修正,得出结论。研究结果显示,自营物流电商企业的物流能力对企业绩效具有显著影响。物流能力的四个维度均对运营绩效有显著影响,其中创新能力影响系数为0.47,影响最大;配送能力、品质能力和创新能力对顾客服务绩效有显著影响,信息能力对顾客服务绩效影响不显著;创新能力对财务绩效有显著影响,配送能力、信息能力、品质能力均对财务绩效的影响不显著,但可以通过运营绩效的中介作用,最终影响企业的财务绩效。
[Abstract]:Logistics is closely related to the operation of e-commerce enterprises, but with the rapid development of electronic commerce, commodity breakage and distribution delay caused by uncontrollable factors frequently occur, resulting in increasing logistics costs.Logistics has become one of the constraints to the development of e-commerce enterprises.In order to improve logistics ability and reduce logistics cost, many e-commerce enterprises begin to invest a lot of funds into self-built logistics.Based on this background, how to define the logistics capability of self-run logistics e-commerce enterprises, how to evaluate the performance of self-run logistics e-commerce enterprises, and how to influence the performance of self-run logistics e-commerce enterprises have become the focus of attention of many e-commerce enterprises.This paper first defines the concept of logistics capability of self-run logistics e-commerce enterprises: logistics capability includes distribution ability, information ability, quality ability and innovation ability.Among them, the delivery capability includes the timeliness, integrity, coverage and flexibility of delivery, which is the basis of logistics capability, and information capability includes the connectivity between logistics information system and other information systems,Logistics inquiry and tracking information service, advanced information technology and information data processing speed, are the bridge of logistics ability, quality ability includes business proficiency, pick up material according to demand, adjust convenience and customer complaint rate in time and way,Innovation ability, including technological innovation, differentiation strategy and value-added service innovation, is the inexhaustible power to improve logistics capability.Secondly, the paper uses quantitative and qualitative methods to measure the performance of e-commerce enterprises in terms of customer service performance, operational performance and financial performance, and then analyzes the relationship between logistics capability and enterprise performance.Thirdly, based on the data of 212 questionnaires, we use SPSS22.0 and AMOS21.0 software to test normality, descriptive statistical analysis, reliability and validity.Finally, the structural equation model is used to analyze the fitting degree of the sample data and the model is modified, and the conclusion is drawn.The results show that the logistics capability of e-business enterprises has a significant impact on their performance.The four dimensions of logistics ability have significant influence on the operation performance, among which the influence coefficient of innovation ability is 0.47, and the distribution ability, quality ability and innovation ability have significant influence on customer service performance.The influence of information ability on customer service performance is not significant, innovation ability has significant influence on financial performance, distribution ability, information ability and quality ability have no significant influence on financial performance, but they can be mediated by operational performance.Finally, it will affect the financial performance of the enterprise.
【学位授予单位】：郑州大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F724.6;F274;F252;F272.5

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