万达商业地产的运营管理研究

发布时间：2018-04-03 06:53

本文选题：商业地产　切入点：运营　出处：《湖北工业大学》2017年硕士论文

【摘要】：一般使用在商业领域的地产被称为商业地产。住宅房地产的功能比较明显,主要用于居民居住;工业地产则主要用于工业生产。而商业地产与这两类地产以及别的一些功能型的地产都不太相同。一般经营零售业、产品批发、餐饮娱乐等方面的房地产,就可以被叫做商业地产。无论是经营的方式,还是主要的功能用途,商业地产都与其他的房地产不同。商业地产的涵盖范围比较广,办公类的地产就是其中一部分,但是此类地产还能够单独罗列出来。在其他国家,商业零售地产是大部分群体称呼的词。而这个词就是我们所说的商业地产的意思,指零售业中的房地产。同样,它的形式也有很多,而且各不相同,无论是大型卖场、购物中心、商业街,还是一些折扣店、影院、办公写字楼等,都属于商业地产,可以说商业地产是这些地产的统称。在我们周边常常出现的一些地产形式大多属于复合地产,也就是说它们将住宅、商业、工业等地产结合在了一起。它们之间不需要有明确的划分界线,以酒店为例,它不仅可以被当作商业地产,还能够有旅游地产的身份。但是我们只需要知道它们整体是什么就行,不需要照本宣科。商业地产走向集中是房地产市场以后的一个发展方向,这也将成为各个地区发展的主线。由于近些年城市化的脚步不断加快,加之北上广等一线城市的产业逐步向二三线城市迁移,极大的提高了二三线城市在商业地产方面的需求量。按照仲量联行给出的数据显示,北上广等一线城市到2020年在商业地产里所占的份额会缩减到10%,暗示了在未来二三线城市的商业地产发展潜力非常大。本文通过对国内外商业地产发展的分析,以国内行业领头万达商业地产为案例,对各种商业地产运营模式进行分析,提出自己的开发与观点。
[Abstract]:Generally used in the field of commercial real estate is called commercial real estate. Obvious residential real estate, mainly for residents living; industrial estate is mainly used in industrial production. And these two types of commercial real estate and real estate and other functional property are not the same. The general retail business, products wholesale, catering and entertainment other aspects of the real estate, can be called commercial real estate. Both the operating mode, and is the main function, the commercial real estate and other real estate. Commercial real estate covers a relatively wide range of office, the estate is part of it, but this kind of real estate can also separate list in the other. The national retail real estate, most of the population is called the word. The word is what we call the commercial real estate, refers to the retail real estate. Similarly, it also has many forms, and And each are not identical, whether large stores, shopping centers, commercial street, or some discount stores, cinemas, office building, all belong to the commercial real estate, commercial real estate can be said is referred to these real estate. Some real estate forms often appear in our surrounding mostly belongs to the composite real estate, that is to say they will house commercial, industrial and real estate together. There is a clear demarcation between them do not need to, hotel as an example, it not only can be used as commercial real estate, tourism real estate also can have identity. But we just need to know what their overall is on the line, do not need to focus on commercial real estate. Echo what the books say is a the direction of development of the real estate market later, this will become the main development of various areas. In recent years, the city continues to accelerate the pace, and the north of Guangzhou first-tier cities industrial city to two or three line gradually City migration, greatly increased the demand for commercial real estate in the two or three line of the city. According to JLL figures, such as Kita Kamihiro first-tier cities by 2020 for commercial real estate in the share will be reduced to 10%, suggesting that in the future the two or three line of the city's commercial real estate development potential is very large. Based on the analysis of domestic foreign commercial real estate development, the domestic industry leader Wanda Commercial real estate as a case of commercial real estate operation mode are analyzed, and put forward the development of their own point of view.

【学位授予单位】：湖北工业大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F299.23

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