农村公众对知识产权的认知度及关注度研究

发布时间：2018-04-08 13:40

本文选题：农村公众　切入点：知识产权　出处：《西北农林科技大学学报(社会科学版)》2017年01期

【摘要】：基于全国百余个村庄、千余份面对面调查问卷的数据,分析了农村公众获取知识产权信息的渠道和对知识产权信息的认知、意愿、关注、服务满意度及存在的问题,结果显示:在对知识产权信息的了解上,农村公众虽然有较高的意愿,但对相关政策及法律法规的知晓度极低;农村公众最信任的信息获取渠道是国家知识产权局专业网站;农村公众中,偶尔看听知识产权保护类信息的居多,必看必听的极少。在运用知识产权的过程中,农村公众遇到的主要问题有三个方面:(1)知识产权保护意识和水平比较低;(2)缺乏尊重他人知识产权的意识;(3)不知道如何使用知识产权相关信息。农村公众最希望解决执法水平低、维权成本高和惩处力度低等问题。
[Abstract]:Based on the data of more than one thousand face-to-face questionnaires in more than 100 villages across the country, this paper analyzes the rural public's access to intellectual property information, their cognition, willingness, concern, service satisfaction and existing problems.The results show that although the rural public has a high willingness to understand intellectual property information, they have very low knowledge of relevant policies, laws and regulations, and the most trusted access to information for rural public is the professional website of the State intellectual property Office.Among the rural public, most of them listen to intellectual property protection information occasionally, and only a few see and listen to intellectual property protection information.In the process of using intellectual property rights, the main problems encountered by the rural public include three aspects: 1) low awareness and level of intellectual property protection; (2) lack of awareness of respecting the intellectual property rights of others; 3) not knowing how to use intellectual property related information.The rural public wants to solve the problems of low law enforcement, high cost and low punishment.
【作者单位】：中国农业大学人文与发展学院;人民日报社;
【基金】：国家知识产权局软科学研究项目(SS15-B-12)
【分类号】：F204

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