基于演化博弈的校园快递参与主体合作机制研究

发布时间：2018-05-07 16:29

本文选题：校园快递 + 末端物流　；参考：《郑州大学》2017年硕士论文

【摘要】：大学校园校区面积大,师生人数众多,校园快递呈现需求量大、需求时间集中、需求延续性强等特点。在校园快递,尤其是快递“最后一百米”送达环节各种问题逐渐凸显。智能快递柜的出现在一定程度上解决了这些问题。智能快递柜在大学校园的推广应用是一项长期的系统工程,涉及的影响因素较多。为了促进智能快递柜在大学校园顺利推广应用,本文运用演化博弈理论,结合我国大学校园快递的现状及智能快递柜在大学校园的应用现状,研究了校园快递各参与主体及其相互关系,建立了快递企业与第三方智能快递柜企业、学校与第三方智能快递柜企业间的演化博弈模型。主要研究内容如下:首先,对古典博弈论、演化博弈论以及演化博弈论中最关键的两个基本概念进行了简要阐述,在对国内外相关文献进行综述的基础上,发现相关领域目前研究的不足之处,指出本研究的可行性。其次,运用演化博弈理论建立了快递企业与第三方智能快递柜企业、学校与第三方智能快递柜企业之间的演化博弈模型。重点研究了不同情况下博弈系统的动态演化过程,分析了影响快递企业、第三方智能快递柜企业以及学校三者策略选择的因素,并用Matlab仿真软件进行数值模拟分析。最后,将本文提出的演化博弈模型应用于郑州大学新校区,分析郑州大学校园快递的现状及存在的问题,通过实地考察设定参数的合理取值,代入构建的演化博弈模型,并进行求解分析,验证本文相关结论的有效性和科学性。以上研究表明:将智能快递柜成功引入大学校园并非易事,需要快递企业、第三方智能快递柜企业以及学校的通力配合,共同参与;快递企业与第三方智能快递柜企业合作的影响因素有:合作成本、超额收益、超额收益的分配比例以及合作成本的分担比例;学校与第三方智能快递柜企业策略选择的影响因素有:学校监督时的收益分成系数、学校的监督成本。
[Abstract]:The campus campus area is large, the number of teachers and students is large, the demand for campus express delivery is large, the demand time is concentrated, the demand for continuity is strong and so on. In campus express delivery, especially express delivery of "the last 100 meters" service links gradually highlighted a variety of problems. The appearance of intelligent express cabinet solves these problems to a certain extent. The promotion and application of intelligent express cabinet in university campus is a long-term system engineering, involving many factors. In order to promote the application of intelligent express cabinet in university campus, this paper applies evolutionary game theory, combining the current situation of college express delivery in our country and the application of intelligent express cabinet in university campus. In this paper, the participants of campus express and their relationships are studied, and the evolutionary game model between express delivery enterprise and third party intelligent express cabinet enterprise, school and third party intelligent express cabinet enterprise is established. The main research contents are as follows: firstly, this paper briefly describes the two key concepts of classical game theory, evolutionary game theory and evolutionary game theory, and summarizes the relevant literature at home and abroad. Find the shortcomings of the current research in related fields, and point out the feasibility of this study. Secondly, the evolutionary game model between express delivery enterprises and third party intelligent express cabinet enterprises, schools and third party intelligent express cabinet enterprises is established by using evolutionary game theory. The dynamic evolution process of game system under different conditions is studied emphatically, and the factors influencing the strategy selection of express delivery enterprises, third-party intelligent express cabinet enterprises and schools are analyzed, and the numerical simulation analysis is carried out with Matlab simulation software. Finally, the evolutionary game model proposed in this paper is applied to the new campus of Zhengzhou University, and the present situation and problems of Zhengzhou University campus express delivery are analyzed. The validity and scientific nature of the relevant conclusions are verified by solving and analyzing. The above research shows that it is not easy to successfully introduce smart express cabinet into university campus. It needs the cooperation of express delivery enterprises, third party intelligent express cabinet enterprises and schools. The influencing factors of cooperation between express delivery enterprises and third party intelligent express cabinet enterprises are: cooperation cost, excess income, distribution ratio of excess income and share proportion of cooperation cost; The factors influencing the strategy selection of the school and the third party intelligent express cabinet enterprises are as follows: the income share coefficient of school supervision and the supervision cost of school.
【学位授予单位】：郑州大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F224.32;F259.2

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