基于决策者风险偏好特性的供应链竞合策略研究

发布时间：2018-06-06 14:29

本文选题：供应链竞争 + 风险偏好　；参考：《运筹与管理》2017年05期

【摘要】：在两条供应链相互竞争的背景下,采用均值—标准差风险度量准则研究了决策者的风险偏好特性(风险喜爱、风险中性或风险规避)对于供应链各成员企业的最优定价决策和竞合策略的影响。研究发现,供应链各成员企业的最优定价决策与决策者的风险偏好特性以及产品替代效应密切相关,而且供应链成员企业的风险偏好特性以及产品替代效应都是影响其合作策略选择的关键因素。此外,当供应链成员企业采用不同的竞合策略时,供应链系统的效用并不一定会随其成员企业的风险偏好度的减小而减小。最后,通过数值分析也证实了上述结论。
[Abstract]:In the context of competition between the two supply chains, the risk preference characteristics of decision makers (risk preference) are studied by using the mean standard deviation risk measurement criterion. The influence of risk neutrality or risk aversion on the optimal pricing decision and competing strategy of each member of the supply chain. It is found that the optimal pricing decision of each member of the supply chain is closely related to the risk preference characteristics of the decision makers and the product substitution effect. Moreover, the risk preference characteristics and product substitution effect of supply chain member enterprises are the key factors to influence the choice of cooperation strategy. In addition, when the supply chain member enterprises adopt different competing strategies, the utility of the supply chain system does not necessarily decrease with the reduction of risk preference of the member enterprises. Finally, the above conclusions are confirmed by numerical analysis.
【作者单位】：华南理工大学工商管理学院;广东工业大学管理学院;
【基金】：国家自然科学基金资助项目(71172075,71471066,71601053) 教育部高校博士点项目(20130172110029);教育部新世纪项目(NECT-13-0219) 中央高校基本业务费(2015JCRC06,2015XZD20) 2016年广州市哲学社会科学“十三五”规划课题(2016GZQN12) 广州市科技计划项目(201707010362)
【分类号】：F224;F274

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