基于合作博弈的移动支付商业模式动态联盟企业利益分配研究

发布时间：2018-06-28 09:34

本文选题：移动支付 + 商业模式　；参考：《运筹与管理》2017年07期

【摘要】：移动支付是近年来的热门发展方向,但是目前我国还没有形成统一的移动支付商业模式,已有研究没有量化各参与主体的价值贡献,导致利益分配产生冲突。针对这一问题,采用合作博弈理论系统分析通信运营商、金融机构、第三方支付平台在移动支付商业模式中的价值贡献,在基于Shapley值法量化的基础上引入资源投入、风险分担、创新能力三要素进行改进,计算得到各参与主体在合作联盟中的综合量化值。研究结果表明,将改进的Shapley值法应用于移动支付商业模式利益分配研究更能体现公平性和科学性,为解决各参与主体合作冲突、构建协同创新与利益共享的移动支付商业模式提供理论借鉴与参考。
[Abstract]:Mobile payment is a hot developing direction in recent years, but at present, there is no unified mobile payment business model in our country. Research has not quantified the value contribution of each participant, resulting in conflict of interest distribution. In order to solve this problem, the cooperative game theory is used to analyze the value contribution of communication operators, financial institutions and third-party payment platforms in mobile payment business model. Based on the quantification of Shapley value method, resource input and risk sharing are introduced. The three elements of innovation ability are improved to calculate the comprehensive quantization value of each participant in the cooperative alliance. The results show that the application of the improved Shapley value method to the study of the distribution of benefits in mobile payment business model can reflect the fairness and scientific nature. The construction of collaborative innovation and benefit sharing mobile payment business model to provide theoretical reference and reference.
【作者单位】：华南理工大学经济与贸易学院电子商务系;
【基金】：国家自然科学基金资助项目(70440011) 国家社会科学研究基金资助项目(15BJY149) 省部产学研重大专项课题(2009B090200062)
【分类号】：F224.32;F724.6;F832.2

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