隆盛中心租赁式写字楼项目投资风险管理研究

发布时间：2018-07-03 08:40

本文选题：纯租赁式写字楼项目 + 投资风险识别　；参考：《哈尔滨工业大学》2017年硕士论文

【摘要】：伴随着我国城市的快速发展以及相应产业结构的升级,写字楼经济在其中所占比例也明显提高,城市发展中写字楼的作用也越来越重要。通常写字楼会被划分为公司总部型写字楼以及出租出售型写字楼两种,其中出租出售型商业写字楼是我国市场的主体。写字楼出售即开发商出让产权,很快收回投资,但也为后期的管理留下了很多隐患,而纯租赁式的好处是产权握在开发商手里,可以抵押再贷款,还可以坐待物业增值,甚至可以自行经营,所以纯租赁业态的写字楼逐渐形成规模。但是因为写字楼的投资与住宅投资不同,一方面可能会获得数额可观的租金回报,另一方面可能会存在“无人问津”的情况。如何对纯租赁式写字楼项目投资的风险进行识别与评估,并采取有效的防范措施,是每一个写字楼投资者应该关心的问题。本文主要以南京晨光集团开发的纯租赁式写字楼——南京隆盛中心项目为研究对象,首先概述了国内外研究成果,阐述了风险管理的定义、目的、范围及一般步骤,概括了项目风险管理的基本理论和方法,并对针对写字楼项目的分类、发展趋势等进行了分析,为进一步开展风险识别、评估、制定应对措施奠定基础。其次,本文介绍了南京隆盛中心的项目状况,并通过资料法和专家调查对该项目的投资风险进行识别,对项目投资风险结构进行了分解,同时结合模糊层次分析法与专家调查法,综合分析、评估项目投资风险;最后,在当前写字楼市场环境以及项目实际发展情况的基础上,构建了隆盛中心纯租赁式写字楼项目风险管理系统,同时对所评估出的风险提出了组合投资应对整体风险、规划市场供求、招商营销快速赢得租户、规划物业管理等应对措施。
[Abstract]:With the rapid development of Chinese cities and the upgrading of the corresponding industrial structure, the proportion of office economy in it is also obviously increased, and the role of office buildings in urban development is becoming more and more important. Usually, office buildings can be divided into two types: the headquarter office and the rental office, in which the commercial office is the main part of our market. Office sales, that is, developers sell property rights, quickly recover the investment, but also for the management of the later period left a lot of hidden dangers, and the benefits of pure leasing is held in the hands of developers, can mortgage loans, but also sit on the property value-added, Can even operate on its own, so pure leasing business form of office building gradually formed a scale. But because the investment in office buildings is different from residential investment, there may be substantial rental returns on the one hand, and a situation where "no one is interested" on the other. How to identify and evaluate the risk of pure leased office building investment and take effective preventive measures is the problem that every office investor should pay attention to. This paper mainly takes the project of Nanjing Longsheng Center, a pure rental office building developed by Nanjing Chenguang Group, as the research object. Firstly, it summarizes the research results at home and abroad, and expounds the definition, purpose, scope and general steps of risk management. This paper summarizes the basic theories and methods of project risk management, and analyzes the classification and development trend of office building projects, which lays a foundation for further risk identification, evaluation and formulation of countermeasures. Secondly, this paper introduces the status of the project of Nanjing Longsheng Center, and identifies the investment risk of the project by means of data method and expert investigation, and decomposes the investment risk structure of the project. At the same time, combined with fuzzy analytic hierarchy process and expert investigation, comprehensive analysis, evaluation of the project investment risk; finally, on the basis of the current office market environment and the actual development of the project, This paper constructs the risk management system of the pure leasing office building project of Longsheng Center, at the same time puts forward some countermeasures such as the portfolio investment to deal with the overall risk, the planning of market supply and demand, the quick winning of tenants by investment marketing, the planning of property management, and so on.
【学位授予单位】：哈尔滨工业大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F299.23

【参考文献】