基于改进熵权法的第三方物流企业核心竞争力研究
发布时间：2018-09-05 07:17
【摘要】：随着全球经济竞争日益加剧,对于企业发展来说,提高企业自身竞争力,降低企业综合成本,提升企业经济效益成为重中之重。在这一过程中,大多数企业倾向于把自身非核心产业转交于更加专业的外包公司,进而集中企业主要资源和力量发展企业自身核心竞争力而物流行业作为21世纪最具发展潜力的行业之一,在外包业务上更为普遍。针对目前经济的发展状态,以从事简单运输、配送、仓储等服务为主的传统物流企业已经远远不能满足当前经济发展的需要,以为客户提供综合服务以及专业化服务为导向的第三方物流企业在这样的大环境得到了迅速发展。第三方物流企业要想在当今物流市场中保持长久、稳定的发展,务必要对企业进行核心竞争力分析。在很大程度上,物流企业核心竞争力的强弱直接影响到该企业的物流市场地位,企业核心竞争力越强,越能在市场中占据有利位置。企业必须对自身的核心竞争力进行正确的评价和分析,并且充分认识到影响企业核心竞争力的诸多因素,最后按照评价的结果采用具体的措施和方法增强企业核心竞争力。本文结合经济全球化和第三方物流发展趋势,从第三方物流的内涵和相关理论以及第三方物流企业的界定出发,从这几个方面分析第三方物流的发展。然后从企业核心竞争力的概念和相关理论入手,引出第三方物流企业的核心竞争力。通过分析影响第三方物流企业核心竞争力相关因素,总结出包括竞争硬实力、竞争软实力和竞争潜力三个方面的第三方物流企业核心竞争力综合评价模型。结合第三方物流企业的发展现状,选取德邦物流、天地华宇和中邮物流公司三家第三方物流企业为样本,通过调查问卷、专家打分等方式来收集相关数据。对传统熵权法进行介绍,对熵权法进行改进,采用改进的熵权法对数据进行整理与分析,借助理论与实际、定性与定量的分析方法,对该企业核心竞争力进行分析与评价。通过分析三个不同类型的第三方物流企业的评价结果,结合企业自身实际情况,最后提出发展我国第三方物流企业核心竞争力的相关建议。
[Abstract]:As the global economic competition intensifies day by day, for the enterprise development, it becomes the most important thing to improve the enterprise's own competitiveness, reduce the enterprise's comprehensive cost, and enhance the enterprise's economic benefit. In the process, most companies tend to shift their non-core industries to more specialized outsourcing companies. The logistics industry, as one of the most promising industries in the 21st century, is more common in outsourcing business. In view of the current state of economic development, the traditional logistics enterprises, which are mainly engaged in simple transportation, distribution, warehousing and other services, are far from meeting the needs of the current economic development. Third-party logistics enterprises which provide comprehensive services and specialized services to customers have developed rapidly in this environment. If the third party logistics enterprises want to maintain a long and stable development in the current logistics market, it is necessary to analyze the core competitiveness of the enterprises. To a large extent, the strength of the core competitiveness of logistics enterprises directly affects the logistics market position of the enterprises, the stronger the core competitiveness of enterprises, the more able to occupy a favorable position in the market. Enterprises must evaluate and analyze their core competence correctly, and fully realize the factors that affect the core competence of enterprises. Finally, according to the evaluation results, concrete measures and methods are adopted to strengthen the core competitiveness of enterprises. Combined with the economic globalization and the development trend of the third party logistics, this paper analyzes the development of the third party logistics from these aspects, starting from the connotation and related theory of the third party logistics and the definition of the third party logistics enterprise. Then, from the concept of core competence and related theories, the third party logistics enterprises core competitiveness. By analyzing the related factors affecting the core competence of the third party logistics enterprises, the comprehensive evaluation model of the core competence of the third party logistics enterprises is summarized, which includes three aspects: the hard power, the soft power and the potential of competition. Combined with the development of the third party logistics enterprises, three third party logistics enterprises, such as Dobang Logistics, Tiandi Huayu and China Post Logistics Company, are selected as samples to collect relevant data by questionnaire, experts scoring and so on. The traditional entropy weight method is introduced, the entropy weight method is improved, the data is sorted and analyzed by the improved entropy weight method, and the core competence of the enterprise is analyzed and evaluated with the aid of theoretical and practical, qualitative and quantitative analysis methods. By analyzing the evaluation results of three different types of third-party logistics enterprises and combining with the actual situation of the enterprises, this paper puts forward some relevant suggestions for the development of the core competitiveness of the third party logistics enterprises in China.
【学位授予单位】：华北电力大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F259.23
本文编号：2223573
[Abstract]:As the global economic competition intensifies day by day, for the enterprise development, it becomes the most important thing to improve the enterprise's own competitiveness, reduce the enterprise's comprehensive cost, and enhance the enterprise's economic benefit. In the process, most companies tend to shift their non-core industries to more specialized outsourcing companies. The logistics industry, as one of the most promising industries in the 21st century, is more common in outsourcing business. In view of the current state of economic development, the traditional logistics enterprises, which are mainly engaged in simple transportation, distribution, warehousing and other services, are far from meeting the needs of the current economic development. Third-party logistics enterprises which provide comprehensive services and specialized services to customers have developed rapidly in this environment. If the third party logistics enterprises want to maintain a long and stable development in the current logistics market, it is necessary to analyze the core competitiveness of the enterprises. To a large extent, the strength of the core competitiveness of logistics enterprises directly affects the logistics market position of the enterprises, the stronger the core competitiveness of enterprises, the more able to occupy a favorable position in the market. Enterprises must evaluate and analyze their core competence correctly, and fully realize the factors that affect the core competence of enterprises. Finally, according to the evaluation results, concrete measures and methods are adopted to strengthen the core competitiveness of enterprises. Combined with the economic globalization and the development trend of the third party logistics, this paper analyzes the development of the third party logistics from these aspects, starting from the connotation and related theory of the third party logistics and the definition of the third party logistics enterprise. Then, from the concept of core competence and related theories, the third party logistics enterprises core competitiveness. By analyzing the related factors affecting the core competence of the third party logistics enterprises, the comprehensive evaluation model of the core competence of the third party logistics enterprises is summarized, which includes three aspects: the hard power, the soft power and the potential of competition. Combined with the development of the third party logistics enterprises, three third party logistics enterprises, such as Dobang Logistics, Tiandi Huayu and China Post Logistics Company, are selected as samples to collect relevant data by questionnaire, experts scoring and so on. The traditional entropy weight method is introduced, the entropy weight method is improved, the data is sorted and analyzed by the improved entropy weight method, and the core competence of the enterprise is analyzed and evaluated with the aid of theoretical and practical, qualitative and quantitative analysis methods. By analyzing the evaluation results of three different types of third-party logistics enterprises and combining with the actual situation of the enterprises, this paper puts forward some relevant suggestions for the development of the core competitiveness of the third party logistics enterprises in China.
【学位授予单位】：华北电力大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F259.23
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