基于客户价值分析的G物流园区盈利模式研究

发布时间：2018-11-13 18:32

【摘要】：随着我国经济发展进入“新常态”,短短的几年中,全国的物流园区总量迅速上涨,平均投资额约20.1亿,然而真正能够吸引供应链相关客户集聚,达到物流资源共享,物流成本最小化,物流盈利水平最大化的综合型物流园区并不多,更值得关注的是全国物流园区的空置率达到60%,远远落后于德国与日本的物流园区发展。艾瑞网资料表明,如果企业降低5%客户流失率,企业的利润就可以增加25%~85%。在现代企业包括物流园区竞争中,客户价值逐步被发现与挖掘,成为稀缺性资源和企业利润的不竭源泉,成为竞争的焦点问题。但并不是所有的客户都能为园区带来效益,如何高效分析客户价值、使得客户价值最大化成为当今园区追求的目标。因此,借助客户价值分析,结合自身盈利发展现状,探索创新盈利模式,对现阶段面临转型升级的综合型物流园区具有重要的理论和实践指导意义。G物流园区虽然是省重点扶持项目,但是其盈利模式还较为单一,园区的经营还在很大程度上依然停留在基础设施的建设、出租仓库和厂房等方面,缺乏较为新型的业务,转型理念不足,跟其他传统的综合性物流园区没有太大区别。因此,需要尽快寻找出G物流园区盈利方式上存在问题的原因,并结合入驻客户的价值分析,设计适合其发展的盈利模式,为其他类似的综合性物流园区盈利模式的创新提供方向。本文拟在研究物流园区的盈利模式时,运用与物流园区发展盈利相关的理论,通过借助对物流园区的客户价值分析,对G物流园区的盈利现状与存在问题分析,找出导致G物流园区现存盈利问题的原因,并选择影响园区盈利的客户价值指标,对客户价值分析,对客户类型分类,探索创新物流园区盈利模式,提高物流园区盈利能力。
[Abstract]:With the economic development of our country entering the "new normal", the total amount of logistics parks in China has risen rapidly in a few short years, with an average investment of about 2.01 billion. However, it can really attract relevant customers in the supply chain to gather and achieve logistics resource sharing. There are not many integrated logistics parks with minimized logistics cost and maximized logistics profit level. The vacancy rate of the national logistics parks is 60% which lags far behind the development of Germany and Japan. If companies reduce customer turnover by 5%, profits could increase by 25%, according to Erie. In the competition of modern enterprises, including logistics parks, customer value is gradually discovered and excavated, becoming the inexhaustible source of scarce resources and enterprise profits, and becoming the focus of competition. However, not all customers can bring benefits to the park. How to efficiently analyze customer value and maximize customer value becomes the goal of the park. Therefore, with the help of customer value analysis, combined with its own profit development status, explore innovative profit model, It has important theoretical and practical guiding significance for the comprehensive logistics park which is facing the transformation and upgrading at the present stage. Although G logistics park is a provincial key support project, its profit model is still relatively single. The management of the park is still in the construction of infrastructure, rental warehouse and factory building to a large extent, lack of relatively new business, insufficient concept of transformation, and other traditional comprehensive logistics park is not much different. Therefore, it is necessary to find out as soon as possible the reasons for the problems in the profit mode of G logistics park, and to design a profit model suitable for the development of G logistics park by analyzing the value of the customers. For other similar integrated logistics park profit model innovation direction. When studying the profit model of logistics park, this paper applies the theory related to the development of profit of logistics park, through the analysis of customer value of logistics park, analyzes the profit status and existing problems of G logistics park. To find out the causes of the existing profit problems in G logistics park, and select the customer value index that affects the profit of the park, analyze the customer value, classify the customer type, explore the innovation of the profit model of logistics park, improve the profitability of logistics park.
【学位授予单位】：济南大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F259.27

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