房地产企业供应商引入的评价与应用研究

发布时间：2019-02-09 12:07

【摘要】：随着经济的全球化和国民经济进入新常态,作为国民支柱行业的房地产行业普遍高盈利的行情已经过去,房地产企业竞争日趋紧张,企业要生存与发展就必须提升各方面管理能力,其中一个方面就是要提升供应商引入能力。然而目前房地产企业供应商引入的整体水平不高,重视不够,研究不足,管理不到位。究竟“什么是好的供应商引入?” “供应商引入的优化策略是怎么样的?”“如何建立好的供应商引入管理体系? ”也同样困扰着已经开展供应商引入的企业。解答这些问题的关键是建立一套可靠可用的评价指标体系。通过分析房地产企业供应商引入的活动过程得到供应商引入的评价模型,然后基于评价模型,结合研究文献和实践从结果层面和潜在影响层面构建了一套评价供应商引入的指标体系。结果层面为结果指标包括试用供方库整体满意度、试用供方使用评价不降低比率、临时新引进供应商采购案例比率。潜在影响层面为管理过程指标包括高层重视程度、组织设置、人员素质和活动质量指标包括供应商信息评价全面性、有效性、主动性、及时性。结构化方程模型拟合结果表明所构的评价指标体系是逻辑严密的,层次合理的。进一步地基于结构方程模型拟合的路径系数和荷载系数,该评价指标体系进步被发展为评价综合指数。运用综合指数排序了 2016年综合实力排名靠前的15家房地产企业的供应商引入水平,结果表明我国房地产企业的供应商引入水平一般,企业之间差距较大。同时也表明供应商引入实践的优化策略首先是提高高层重视程度,加强组织设置专业性,提升部门人员素质,然后是完善信息评价活动质量。
[Abstract]:With the globalization of the economy and the entering of a new normal in the national economy, the general high profit market of the real estate industry, which is the pillar industry of the nation, has passed, and the competition of the real estate enterprises has become increasingly tense. In order to survive and develop, enterprises must improve their management ability, one of which is to enhance the ability of introducing suppliers. However, the overall level of the real estate suppliers is not high, not enough attention, insufficient research, management is not in place. What is a good supplier introduction? "what are the optimization strategies introduced by vendors?" How to establish a good supplier introduction management system? The key to answer these questions is to establish a reliable and usable evaluation index system. By analyzing the activity process introduced by suppliers in real estate enterprises, the evaluation model introduced by suppliers is obtained, and then based on the evaluation model, Based on the research literature and practice, this paper constructs a set of index system to evaluate suppliers from the aspect of result and potential impact. The result level includes the overall satisfaction of trial supplier bank, the ratio of trial supplier use evaluation is not reduced, and the ratio of temporary newly imported supplier purchase cases. The potential impact level is that the management process indicators include high level attention, organization setting, personnel quality and activity quality including comprehensive, effective, active and timely evaluation of supplier information. The fitting results of structured equation model show that the evaluation index system is logical and reasonable. Furthermore, based on the path coefficient and load coefficient fitted by the structural equation model, the progress of the evaluation index system is developed into the comprehensive evaluation index. The introduction level of suppliers in the top 15 real estate enterprises in 2016 is ranked by comprehensive index. The results show that the level of supplier introduction in real estate enterprises in China is general and the gap between enterprises is large. At the same time, it also shows that the optimization strategy to introduce the practice of suppliers is to increase the attention of the senior level, to strengthen the organization and set up the professional, to improve the quality of the personnel, and then to improve the quality of the information evaluation activities.
【学位授予单位】：浙江大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F299.233.4;F274

【参考文献】