从“加多宝诉王老吉案”谈我国商标权保险

发布时间：2018-03-07 09:35

  本文选题：加多宝　切入点：王老吉　出处：《辽宁大学》2014年硕士论文　论文类型：学位论文

【摘要】：知识产权作为一个企业的核心力量，可以让企业长久地在某个领域屹立于不败之地。企业运用知识产权为自己创造利润，使自己不仅能在国内立足，还能在国外市场扬名立万。我国政府鼓励国内的企业创造自主品牌、民族品牌，让品牌成为中国未来发展的新动力。然而，随着商标注册范围的不断扩大和商标授予量不断增加，卷入商标权侵权诉讼纠纷的可能性也越来越大。一旦资金雄厚的大公司和势单力薄的小公司陷入商标权诉讼对战僵局，那些刚刚起步或者囊中羞涩的小企业很可能因为巨额的诉讼费用和遥遥无期的诉讼周期而放弃为自己争取权利的机会，正当权益得不到有效保护。从国际知识产权摩擦角度考虑，我国是出口大国，欧盟、美国作为我国出口前两位的地区和国家，他们对商标权的保护非常严苛，使我国入世后遭遇的商标权侵权案件数量迅速增长。如何在开拓国外市场时不卷入商标权侵权案件，给予我国出口企业强有力的保护，是十分重要的议题。 显然，法律保护是远远不够的。给商标上个保险，厂家、商家既省去了打官司的麻烦，又可以及时得到赔偿。商标权保险制度的设立，是顺应时代发展的需要，是现代社会解决不确定风险的高科技手段。这种保险制度，可以将商标权风险汇集起来，，使不确定情况变得确定，一旦发生侵权事件，保险公司会代替企业起诉、应诉，使企业省去卷入诉讼的麻烦。在侵权人拒绝赔偿或者无力赔偿时，还能提前从保险公司获得赔偿金。商标权保险制度对于立足于商标创新的新兴企业，无疑是一件巨大的好事。 本文从中国第一商标大案——加多宝与王老吉的商标权之争入手，细致分析了事件的起因发展，从中看到在我国发展商标权保险的机遇，进而深刻地剖析商标权保险在我国发展的必要性和可行性，借鉴美国先进的保险经验，提出开展商标权保险的对策和建议。
[Abstract]:As the core power of an enterprise, intellectual property can make the enterprise stand in an invincible position in a certain field for a long time. Enterprises use intellectual property to create profits for themselves, so that they can not only gain a foothold in China, Our government encourages domestic enterprises to create their own brands and national brands, so that brands can become a new driving force for China's future development. As the scope of trademark registration continues to expand and the amount of trademark grant increases, the possibility of getting involved in trademark infringement litigation is also increasing. Small, fledgling or cash-strapped businesses are likely to give up the opportunity to fight for their rights because of the huge litigation costs and the endless litigation cycle. Legitimate rights and interests are not effectively protected. From the angle of international intellectual property friction, China is a major exporter, the European Union and the United States are the two regions and countries in which China's exports are the top two. Their protection of trademark rights is very strict. The number of trademark infringement cases encountered after China's accession to the WTO has increased rapidly. It is a very important issue how to avoid the involvement of trademark infringement cases in opening up foreign markets and give strong protection to our export enterprises. Obviously, legal protection is far from enough. Trademark insurance is not enough. Manufacturers and merchants can not only save the trouble of litigation, but also get compensation in time. The establishment of the trademark right insurance system is in line with the needs of the development of the times. It is a high-tech means of solving uncertain risks in modern society. This insurance system can pool the risks of trademark rights, so that uncertainty becomes certain. In the event of infringement, insurance companies will take the place of enterprises to sue and respond to lawsuits. When the infringer refuses to compensate or cannot compensate, he can get the compensation from the insurance company in advance. The trademark right insurance system is undoubtedly a great good thing for the new enterprise based on trademark innovation. This paper begins with the dispute of trademark rights between Garduobo and Wang Laoji, the first trademark case in China, and analyzes in detail the cause and development of the incident, from which we can see the opportunity of developing trademark right insurance in China. Furthermore, the necessity and feasibility of the development of trademark right insurance in China are deeply analyzed, and the countermeasures and suggestions for the development of trademark right insurance are put forward based on the advanced insurance experience of the United States.
【学位授予单位】：辽宁大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：D920.5;D923.43;F842.6


本文编号：1578876